Madrivo

Head of Department

• Own the home improvement vertical end to end, including buyer sales, partnerships, monetization, and media strategy
• Deliver strong ROAS for contractor partners
• Maximize publisher yield and build a trusted consumer experience
• Close, onboard, and grow top buyers of home improvement leads, clicks, and calls
• Build a diversified buyer mix across roofing, windows, bath, HVAC, and solar
• Monetize the full consumer journey, including post-monetization
• Make home improvement the top offer for Madrivo publishers, measured by eCPM
• Lead omnichannel media buying strategy with Madrivo's in-house agency
• Own the vertical P&L and optimize using performance data
• Recruit and lead a team as the vertical scales
• Achieve $5M in top-line revenue at a 20% gross margin in the first 12 months
• Generate an additional 5% margin from post-monetization
• Build a clear path to independent asset value for the vertical

Head of Vertical – Home Improvement

Business Development Rep

• Scale the go-to-market strategy for Madrivo’s Agency Services division, focusing on the Insurance vertical
• Design the blueprint for aggressive market expansion
• Personally execute the sales motion and secure high-value managed service contracts for PPC, Paid Social, and Programmatic
• Serve as the lead deal-maker and face of Madrivo’s agency offering
• Navigate C-suite hierarchies at major insurance carriers
• Close six-to-seven-figure retainer deals
• Operate initially as an individual contributor while building the foundation for a future team
• Document winning strategies and create the sales playbook
• Define KPIs for the future sales team
• Evolve the Agency value proposition for Paid Search and Media Buying offerings
• Develop data-driven sales strategies using insights into the Insurance vertical
• Build the Solution-Architect sales methodology from scratch
• Partner with the executive team to define resource requirements, case studies, and operational support
• Establish standards for proposals, pitch decks, and RFP responses
• Nurture long-term, retainer-based relationships with C-suite executives
• Guide clients on allocating multi-million-dollar media budgets
• Design opportunity-identification processes for cross-selling services

Head of Vertical – Home Improvement

Head of Business Development – Agency