FREE ACCESS
5,000–10,000 jobs/day
See all jobs on Scoutfield
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in home improvement lead generation, media buying strategy, and P&L management, with a strong focus on achieving revenue targets and optimizing performance data. Proven ability to build and lead teams while ensuring compliance with TCPA and consent standards.
Highest-signal resume keywords
Home Improvement Lead GenerationMedia Buying StrategyP&L ManagementTeam LeadershipTCPA Compliance
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lead GenerationMedia BuyingPerformance OptimizationData AnalysisRevenue GrowthSales StrategyBuyer Relationship ManagementMonetization StrategyECPM MeasurementPost-Monetization
Soft Skills
Analytical ThinkingRelationship BuildingHands-On LeadershipSales AcumenStrategic Thinking
Industry Keywords
Home ImprovementContractor PartnershipsConsumer ExperienceOmnichannel StrategyGross MarginIndependent Asset ValueDiversified Buyer MixTop-Line RevenueConsumer JourneyTCPA Compliance
About the role
Key responsibilities & impact- Own the home improvement vertical end to end, including buyer sales, partnerships, monetization, and media strategy
- Deliver strong ROAS for contractor partners
- Maximize publisher yield and build a trusted consumer experience
- Close, onboard, and grow top buyers of home improvement leads, clicks, and calls
- Build a diversified buyer mix across roofing, windows, bath, HVAC, and solar
- Monetize the full consumer journey, including post-monetization
- Make home improvement the top offer for Madrivo publishers, measured by eCPM
- Lead omnichannel media buying strategy with Madrivo's in-house agency
- Own the vertical P&L and optimize using performance data
- Recruit and lead a team as the vertical scales
- Achieve $5M in top-line revenue at a 20% gross margin in the first 12 months
- Generate an additional 5% margin from post-monetization
- Build a clear path to independent asset value for the vertical
Requirements
What you’ll need- 5+ years of proven results in home improvement lead generation
- Built a vertical from scratch for an aggregator and led all demand for a $25M+ annual revenue vertical
- Strong relationships with the top buyers of home improvement leads, clicks, and calls
- Led media buying that delivered positive yield and high buyer ROAS
- Sophisticated sales executive and rainmaker
- Analytical and data-driven
- Comfortable as a hands-on contributor and ready to build and lead a team
- Ensure lead flows meet TCPA and consent compliance standards
Benefits
Comp & perks- Opportunity to grow a team
- Agency, media, publishers, and technology already in place
- Real ownership of the vertical as its GM
- Opportunity to build a lasting consumer brand and grow a team