Paid Search Manager

Magic, Inc

. Own the strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts .

Posted 9/21/2026full-timeRemote • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing Google Ads and Microsoft Ads accounts, with a strong focus on tROAS bidding strategies, campaign performance analysis, and collaboration with creative teams. Proficient in data analytics and reporting, ensuring effective budget management and strategic decision-making.

Highest-signal resume keywords

Google Ads ManagementMicrosoft Ads ManagementTROAS Bidding StrategiesGoogle Analytics 4 (GA4)Performance Max Campaigns

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Search ManagementBudget ManagementAttribution ModelingData ManipulationA/B TestingConversion TrackingPerformance ReportingCampaign OptimizationDynamic Value-Based BiddingSmart Bidding Mechanics

Soft Skills

Analytical SkillsProblem-SolvingCommunicationStakeholder ManagementOrganization

Tools & Technologies

Google Tag Manager (GTM)ExcelGoogle SheetsSA360MarinKenshoo/Skai

Certifications & Qualifications

Google Ads CertificationMicrosoft Advertising Certification

Industry Keywords

B2BE-commerceLead GenerationDemand GenerationPerformance MaxNon-Branded Search

About the role

Key responsibilities & impact

Own the strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts
Manage and fine-tune tROAS and Maximize Conversion Value bidding strategies
Allocate spend across high-intent search, Performance Max, and Demand Gen channels
Structure and refine Branded and Non-Branded search campaigns
Optimize Performance Max campaigns using asset groups, audience signals, negative keyword lists, and placement exclusions
Scale Demand Generation campaigns across YouTube, Discover, and Gmail
Design and execute A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets
Collaborate with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and attribution accuracy
Work with Creative, Copywriting, and Landing Page teams to provide high-performing campaign assets
Deliver weekly and monthly performance reports covering Spend, Revenue, ROAS, CPA, Conversion Value, and actionable insights to senior leadership

Requirements

What you’ll need

4–6+ years of dedicated, hands-on experience managing large-scale Paid Search (Google Ads & Bing Ads) accounts
Proven track record managing paid search budgets of $150K+ per month ($1.5M+ annually) with strict performance goals
Deep expertise with target ROAS (tROAS) bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding mechanics
Extensive experience with non-branded search, Performance Max (PMax), and Demand Gen or Discovery campaigns
Expert capability in Google Analytics 4 (GA4), Excel/Google Sheets, pivot tables, data manipulation, and attribution modeling
Strong understanding of Google Tag Manager (GTM), conversion pixels, server-side tracking, and enhanced conversions
Ability to collaborate on visual and video creative specifications for Demand Gen and asset-led formats
Google Ads and Microsoft Advertising certifications
Experience with third-party SEM management tools such as SA360, Marin, Kenshoo/Skai, or bid management scripts
Background in B2B, E-commerce, or Lead Gen
Available to work full-time during Eastern Time business hours and collaborate with a US-based team
Strong analytical, problem-solving, communication, stakeholder management, organization, forecasting, budget management, and project-prioritization skills

Benefits

Comp & perks

Permanent work-from-home forever
Zero commuting and flexible choice of workspace
Mental health support and time to recharge
Monthly Town Hall meetings with company updates and milestones