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Paid Search Manager
Magic, Inc. Own the end-to-end strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing large-scale Paid Search campaigns, including Google Ads and Microsoft Ads, with a focus on optimizing performance through data-driven strategies and collaboration with cross-functional teams. Proficient in budget management, analytics, and A/B testing to drive conversion and revenue growth.
Highest-signal resume keywords
Google Ads ManagementTROAS Bidding StrategiesGoogle Analytics 4 (GA4)Demand Generation CampaignsPaid Search Budget Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Search ManagementPerformance Max Campaign OptimizationA/B TestingData ManipulationAttribution ModelingConversion TrackingBing Ads ManagementDynamic Value-Based BiddingExcel/Google SheetsGoogle Tag Manager (GTM)
Soft Skills
Analytical SkillsProblem-SolvingAttention to DetailStrategic ThinkingCommunication Skills
Tools & Technologies
SA360MarinKenshoo/SkaiBid Management ScriptsGoogle AdsMicrosoft Advertising
Certifications & Qualifications
Google Ads CertificationMicrosoft Advertising Certification
Industry Keywords
B2BE-commerceLead GenerationConversion ValuePerformance Goals
About the role
Key responsibilities & impact- Own the end-to-end strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts
- Manage and fine-tune tROAS and Maximize Conversion Value automated bidding strategies
- Balance spend between high-intent search, Performance Max, and Demand Gen channels
- Structure and refine Branded and Non-Branded search campaigns
- Optimize Performance Max campaigns using asset groups, audience signals, negative keyword lists, and placement exclusions
- Scale Demand Generation campaigns across YouTube, Discover, and Gmail
- Design and execute A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets
- Collaborate with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and attribution accuracy
- Work with Creative, Copywriting, and Landing Page teams to provide high-performing campaign assets
- Deliver weekly and monthly performance reports covering Spend, Revenue, ROAS, CPA, Conversion Value, and actionable insights to senior leadership
- Report to Tyler Rogers
Requirements
What you’ll need- 4–6+ years of dedicated, hands-on experience managing large-scale Paid Search (Google Ads & Bing Ads) accounts
- Proven track record of directly managing paid search budgets of $150K+ per month ($1.5M+ annually) with strict performance goals
- Deep, practical expertise with target ROAS (tROAS) bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding mechanics
- Extensive experience running and optimizing non-branded search, PMax, and Demand Gen or Discovery campaigns
- Expert-level capability in Google Analytics 4 (GA4), Excel/Google Sheets, pivot tables, data manipulation, and attribution modeling
- Strong understanding of Google Tag Manager (GTM), conversion pixels, server-side tracking, and enhanced conversions
- Ability to collaborate on visual and video creative specifications for Demand Gen and asset-led formats
- Google Ads and Microsoft Advertising certifications
- Experience with third-party SEM management tools such as SA360, Marin, Kenshoo/Skai, or bid management scripts
- Background in B2B, E-commerce, or Lead Gen
- Exceptional analytical and problem-solving skills
- Strong data interpretation, attention to detail, strategic thinking, forecasting, budget management, and resource allocation skills
- Excellent communication and stakeholder management skills
- Strong project and priority management capabilities
- Ownership, accountability, and results-driven mindset
- Available to work full-time during Eastern Time business hours and collaborate with a US-based team
- Ability to work effectively in a remote environment and independently manage time and priorities
Benefits
Comp & perks- Permanent Work-From-Home Forever
- Zero commuting and flexible choice of work location
- Mental health support and time to recharge
- Monthly Town Hall meetings with transparent company updates