Paid Search Manager

Magic, Inc

. Own end-to-end strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts .

Posted 9/21/2026full-timeRemote • PortugalMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing large-scale Paid Search campaigns, including Google Ads and Microsoft Ads, with a focus on optimization, performance tracking, and strategic budget management. Proficient in data analysis and collaboration with cross-functional teams to drive campaign success and deliver actionable insights.

Highest-signal resume keywords

Google Ads ManagementTROAS Bidding StrategiesGoogle Analytics 4 (GA4)Performance Max Campaign OptimizationPaid Search Budget Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Paid Search ManagementBing AdsDynamic Value-Based BiddingAttribution ModelingData ManipulationExcel/Google SheetsConversion TrackingA/B TestingCampaign OptimizationBudget Management

Soft Skills

Analytical SkillsProblem-SolvingAttention to DetailStrategic ThinkingCommunication

Tools & Technologies

Google Tag Manager (GTM)SA360MarinKenshoo/SkaiBid Management Scripts

Certifications & Qualifications

Google Ads CertificationMicrosoft Advertising Certification

Industry Keywords

B2BE-commerceLead GenerationDemand GenerationPerformance Max

About the role

Key responsibilities & impact

Own end-to-end strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts
Manage and fine-tune tROAS and Maximize Conversion Value bidding strategies
Allocate spend across high-intent search, Performance Max, and Demand Generation channels
Structure and refine Branded and Non-Branded search campaigns
Optimize Performance Max campaigns using asset groups, audience signals, negative keyword lists, and placement exclusions
Scale Demand Generation campaigns across YouTube, Discover, and Gmail
Design and execute A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets
Collaborate with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and attribution accuracy
Work with Creative, Copywriting, and Landing Page teams to supply high-performing campaign assets
Deliver weekly and monthly performance reports covering Spend, Revenue, ROAS, CPA, Conversion Value, and actionable insights to senior leadership
Collaborate with a US-based team during Eastern Time business hours

Requirements

What you’ll need

4–6+ years of dedicated, hands-on experience managing large-scale Paid Search (Google Ads & Bing Ads) accounts
Proven track record of directly managing paid search budgets of $150K+ per month ($1.5M+ annually) with strict performance goals
Deep, practical expertise with target ROAS (tROAS) bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding mechanics
Extensive experience running and optimizing non-branded search, PMax, and Demand Gen or Discovery campaigns
Expert-level capability in Google Analytics 4 (GA4), Excel/Google Sheets, pivot tables, data manipulation, and attribution modeling
Strong understanding of Google Tag Manager (GTM), conversion pixels, server-side tracking, and enhanced conversions
Ability to collaborate on visual and video creative specifications for Demand Gen and asset-led formats
Google Ads and Microsoft Advertising certifications
Experience with third-party SEM management tools such as SA360, Marin, Kenshoo/Skai, or bid management scripts
Background in B2B, E-commerce, or Lead Gen
Exceptional analytical, problem-solving, data interpretation, attention-to-detail, strategic thinking, forecasting, budget management, communication, organization, and stakeholder management skills
Available to work full-time during Eastern Time business hours and collaborate with a US-based team
Able to thrive in a remote work environment and manage time and priorities independently

Benefits

Comp & perks

Permanent Work-From-Home Forever
Zero commuting and flexible choice of work location
Mental health support and time to recharge
Monthly Town Hall with transparent company communication and updates