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Paid Search Manager
Magic, Inc. Own the strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing large-scale Paid Search campaigns, including Google Ads and Microsoft Ads, with a focus on achieving target ROAS and maximizing conversion value. Proficient in data analysis, budget management, and collaboration with creative teams to deliver high-performing marketing assets.
Highest-signal resume keywords
Google Ads ManagementMicrosoft Ads ManagementTarget ROAS BiddingGoogle Analytics 4 (GA4)Paid Search Budget Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Search ManagementTROAS BiddingPerformance Max CampaignsA/B TestingData ManipulationAttribution ModelingConversion TrackingBudget ManagementResource AllocationCampaign Optimization
Soft Skills
Analytical SkillsProblem-SolvingAttention to DetailCommunication SkillsProject Management
Tools & Technologies
Google Tag Manager (GTM)ExcelGoogle SheetsSA360MarinKenshoo/Skai
Certifications & Qualifications
Google Ads CertificationMicrosoft Advertising Certification
Industry Keywords
B2BE-commerceLead GenerationDemand GenerationSearch Campaigns
About the role
Key responsibilities & impact- Own the strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts
- Manage and fine-tune tROAS and Maximize Conversion Value automated bidding strategies
- Allocate spend across high-intent search, Performance Max, and Demand Generation channels
- Structure and refine branded and non-branded search campaigns for relevance, quality scores, and efficiency
- Optimize Performance Max campaigns using asset groups, audience signals, negative keyword lists, and placement exclusions
- Scale Demand Generation campaigns across YouTube, Discover, and Gmail using visual and video assets
- Design and execute A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets
- Collaborate with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and attribution accuracy
- Partner with Creative, Copywriting, and Landing Page teams to develop high-performing campaign assets
- Deliver weekly and monthly performance reports covering spend, revenue, ROAS, CPA, conversion value, and actionable insights to senior leadership
Requirements
What you’ll need- 4–6+ years of dedicated, hands-on experience managing large-scale Paid Search (Google Ads & Bing Ads) accounts
- Proven track record of directly managing paid search budgets of $150K+ per month ($1.5M+ annually) with strict performance goals
- Deep, practical expertise with target ROAS (tROAS) bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding mechanics
- Extensive experience running and optimizing non-branded search, PMax, and Demand Gen or Discovery campaigns
- Expert-level capability in Google Analytics 4 (GA4), Excel/Google Sheets, pivot tables, data manipulation, and attribution modeling
- Strong understanding of Google Tag Manager (GTM), conversion pixels, server-side tracking, and enhanced conversions
- Ability to collaborate on visual and video creative specifications for Demand Gen and asset-led formats
- Google Ads and Microsoft Advertising certifications
- Experience with third-party SEM management tools such as SA360, Marin, Kenshoo/Skai, or bid management scripts
- Background in B2B, E-commerce, or Lead Generation
- Exceptional analytical, problem-solving, data interpretation, attention-to-detail, forecasting, budget management, and resource allocation skills
- Strong communication, stakeholder management, project management, and prioritization skills
- Available to work full-time during Eastern Time business hours and collaborate with a US-based team
- Able to work effectively in a remote environment and independently manage time and priorities
Benefits
Comp & perks- Permanent Work-From-Home Forever
- Zero commuting and flexible choice of work location
- Mental health support and encouragement to take breaks and recharge
- Monthly Town Hall meetings with company milestones and updates