Paid Search Manager

Magic, Inc

. Own the strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts .

Posted 9/21/2026full-timeRemote • MexicoMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing large-scale Paid Search campaigns, including Google Ads and Microsoft Ads, with a focus on optimization, performance tracking, and budget management. Proficient in data analysis and collaboration with creative teams to drive effective advertising strategies.

Highest-signal resume keywords

Google Ads ManagementMicrosoft Ads ManagementTarget ROAS BiddingGoogle Analytics 4 (GA4)Performance Max Campaigns

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Search ManagementBidding StrategiesCampaign OptimizationA/B TestingData Analysis

Soft Skills

CollaborationTime ManagementIndependent Work

Tools & Technologies

Google Tag Manager (GTM)ExcelGoogle SheetsSA360Marin

Certifications & Qualifications

Google Ads CertificationMicrosoft Advertising Certification

Industry Keywords

B2BE-commerceLead GenerationDemand GenerationConversion Tracking

About the role

Key responsibilities & impact

Own the strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts
Manage and fine-tune automated tROAS and Maximize Conversion Value bidding strategies
Allocate spend between high-intent search, Performance Max, and Demand Gen channels
Structure and refine branded and non-branded search campaigns
Optimize Performance Max campaigns using asset groups, audience signals, negative keyword lists, and placement exclusions
Scale Demand Generation campaigns across YouTube, Discover, and Gmail
Design and execute A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets
Collaborate with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and attribution accuracy
Work with Creative, Copywriting, and Landing Page teams to supply high-performing campaign assets
Deliver weekly and monthly performance reports covering spend, revenue, ROAS, CPA, conversion value, and actionable insights to senior leadership
Manage combined monthly Google Ads and Microsoft Ads budgets of $225K–$250K+

Requirements

What you’ll need

4–6+ years of dedicated, hands-on experience managing large-scale Paid Search (Google Ads and Bing Ads) accounts
Proven track record managing paid search budgets of $150K+ per month ($1.5M+ annually) with strict performance goals
Deep expertise with target ROAS (tROAS) bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding mechanics
Extensive experience with non-branded search, Performance Max (PMax), and Demand Gen or Discovery campaigns
Expert capability in Google Analytics 4 (GA4), Excel/Google Sheets, pivot tables, data manipulation, and attribution modeling
Strong understanding of Google Tag Manager (GTM), conversion pixels, server-side tracking, and enhanced conversions
Ability to collaborate on visual and video creative specifications for Demand Gen and asset-led formats
Google Ads and Microsoft Advertising certifications
Experience with third-party SEM management tools such as SA360, Marin, Kenshoo/Skai, or bid management scripts
Background in B2B, E-commerce, or Lead Gen
Available to work full-time during Eastern Time (ET) business hours and collaborate with a US-based team
Ability to thrive in a remote work environment and independently manage time and priorities

Benefits

Comp & perks

Permanent work-from-home forever
Zero commuting and zero traffic
Flexible ability to take breaks and recharge to support mental health
Monthly Town Hall meetings with company milestones and updates