Paid Search Manager

Magic, Inc

. Own the strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts .

Posted 9/21/2026full-timeRemote • ColombiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing large-scale Paid Search campaigns, including Google Ads and Microsoft Ads, with a strong focus on performance metrics such as ROAS and CPA. Proficient in data analysis, budget management, and collaboration with creative teams to drive impactful marketing strategies.

Highest-signal resume keywords

Google Ads ManagementPerformance Max Campaign OptimizationTROAS Bidding StrategiesGoogle Analytics 4 (GA4)Budget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Search ManagementConversion Value ModelingData ManipulationAttribution ModelingA/B TestingCampaign OptimizationBidding StrategiesPerformance MarketingForecastingResource Allocation

Soft Skills

Analytical SkillsProblem-SolvingAttention to DetailStrategic ThinkingCommunication Skills

Tools & Technologies

Google AdsMicrosoft AdvertisingGoogle Tag Manager (GTM)ExcelGoogle SheetsSA360MarinKenshoo/Skai

Certifications & Qualifications

Google Ads CertificationMicrosoft Advertising Certification

Industry Keywords

B2BE-commerceLead GenerationDemand GenerationPerformance Marketing

About the role

Key responsibilities & impact

Own the strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts
Manage and fine-tune tROAS and Maximize Conversion Value automated bidding strategies
Balance spend across high-intent search, Performance Max, and Demand Gen channels
Structure and refine Branded and Non-Branded search campaigns for relevance, quality scores, and efficiency
Optimize Performance Max campaigns using asset groups, audience signals, negative keyword lists, and placement exclusions
Scale Demand Generation campaigns across YouTube, Discover, and Gmail using visual and video assets
Design and execute structured A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets
Collaborate with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and attribution accuracy
Work with Creative, Copywriting, and Landing Page teams to provide high-performing campaign assets
Deliver weekly and monthly performance reports covering Spend, Revenue, ROAS, CPA, Conversion Value, and actionable insights to senior leadership
Manage combined monthly budgets of $225K–$250K+

Requirements

What you’ll need

4–6+ years of dedicated, hands-on experience managing large-scale Paid Search (Google Ads and Bing Ads) accounts
Proven track record managing paid search budgets of $150K+ per month ($1.5M+ annually) with strict performance goals
Deep practical expertise with target ROAS (tROAS) bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding mechanics
Extensive experience running and optimizing non-branded search, Performance Max (PMax), and Demand Gen or Discovery campaigns
Expert-level capability in Google Analytics 4 (GA4), Excel/Google Sheets, pivot tables, data manipulation, and attribution modeling
Strong understanding of Google Tag Manager (GTM), conversion pixels, server-side tracking, and enhanced conversions
Ability to collaborate on visual and video creative specifications for Demand Gen and asset-led formats
Google Ads and Microsoft Advertising certifications
Experience with third-party SEM management tools such as SA360, Marin, Kenshoo/Skai, or bid management scripts
Background in B2B, E-commerce, or Lead Generation
Exceptional analytical and problem-solving skills
Strong data interpretation abilities
Outstanding attention to detail and campaign accuracy
Strategic thinking balancing short-term performance and long-term growth
Expertise in performance marketing optimization and experimentation
Strong forecasting, budget management, and resource allocation skills
Ability to identify opportunities and risks before they impact performance
Excellent communication and stakeholder management skills
Strong project and priority management capabilities
Ownership, accountability, and a results-driven mindset
Passion for performance marketing and measurable business outcomes
Availability to work full-time during Eastern Time business hours and collaborate with a US-based team
Ability to work effectively in a remote environment and independently manage time and priorities

Benefits

Comp & perks

Permanent work-from-home forever
Zero commuting and zero traffic
Flexible ability to take breaks and recharge to support mental health
Monthly Town Hall meetings with company milestones and updates