Paid Search Manager

Magic, Inc

. Own the end-to-end strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts .

Posted 9/21/2026full-timeRemote • PolandMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing large-scale Paid Search accounts with a focus on optimizing Google Ads and Microsoft Ads campaigns. Proficient in data analysis, budget management, and collaboration with creative teams to drive high-performing marketing strategies.

Highest-signal resume keywords

Google Ads ManagementTROAS Bidding StrategiesPerformance Max Campaign OptimizationGoogle Analytics 4 (GA4)Paid Search Budget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Search ManagementCampaign OptimizationA/B TestingData ManipulationAttribution ModelingConversion TrackingBudget ManagementForecastingResource AllocationPerformance Reporting

Soft Skills

Analytical SkillsProblem-Solving SkillsCommunication SkillsStakeholder ManagementProject Management

Tools & Technologies

Google AdsMicrosoft AdvertisingGoogle Analytics 4 (GA4)Google Tag Manager (GTM)ExcelGoogle SheetsSA360MarinKenshoo/SkaiBid Management Scripts

Certifications & Qualifications

Google Ads CertificationMicrosoft Advertising Certification

Industry Keywords

B2BE-commerceLead GenerationDemand GenerationPerformance MaxNon-Branded SearchHigh-Intent SearchConversion ValueCPAROAS

About the role

Key responsibilities & impact

Own the end-to-end strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts
Manage and fine-tune tROAS and Maximize Conversion Value automated bidding strategies
Allocate spend across high-intent search, Performance Max, and Demand Gen channels
Structure and refine Branded and Non-Branded search campaigns for relevance, quality scores, and efficiency
Optimize Performance Max campaigns using asset groups, audience signals, negative keyword lists, and placement exclusions
Scale Demand Generation campaigns across YouTube, Discover, and Gmail using visual and video assets
Design and execute A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets
Collaborate with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and attribution accuracy
Work with Creative, Copywriting, and Landing Page teams to provide high-performing campaign assets
Deliver weekly and monthly performance reports covering Spend, Revenue, ROAS, CPA, Conversion Value, and actionable insights to senior leadership
Report to Tyler Rogers

Requirements

What you’ll need

4–6+ years of dedicated, hands-on experience managing large-scale Paid Search accounts
Proven track record managing paid search budgets of $150K+ per month ($1.5M+ annually) with strict performance goals
Deep expertise with target ROAS (tROAS) bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding mechanics
Extensive experience running and optimizing non-branded search, Performance Max (PMax), and Demand Gen or Discovery campaigns
Expert capability in Google Analytics 4 (GA4), Excel/Google Sheets, pivot tables, data manipulation, and attribution modeling
Strong understanding of Google Tag Manager (GTM), conversion pixels, server-side tracking, and enhanced conversions
Ability to collaborate on visual and video creative specifications for Demand Gen and asset-led formats
Google Ads and Microsoft Advertising certifications
Experience with third-party SEM management tools such as SA360, Marin, Kenshoo/Skai, or bid management scripts
Background in B2B, E-commerce, or Lead Gen
Exceptional analytical and problem-solving skills
Strong data interpretation, forecasting, budget management, and resource allocation skills
Excellent communication and stakeholder management skills
Strong organization, project management, and priority management capabilities
Results-driven ownership and accountability
Available to work full-time during Eastern Time business hours and collaborate with a US-based team
Ability to work effectively in a remote environment and independently manage time and priorities

Benefits

Comp & perks

Permanent Work-From-Home Forever
Zero commuting and zero traffic
Flexible ability to take breaks and recharge for mental health
Monthly Town Hall meetings with company milestones and updates