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Paid Search Manager
Magic, Inc. Own the end-to-end strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing large-scale Paid Search campaigns, including Google Ads and Microsoft Ads, with a focus on optimization, performance tracking, and budget management. Proficient in data analysis and collaboration with creative teams to deliver high-performing advertising assets.
Highest-signal resume keywords
Google Ads ManagementPerformance Max Campaign OptimizationTarget ROAS Bidding StrategiesGoogle Analytics 4 (GA4)Paid Search Budget Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Search ManagementAutomated Bidding StrategiesA/B TestingData ManipulationAttribution ModelingConversion TrackingCampaign StructuringPerformance ReportingBudget ManagementResource Allocation
Soft Skills
Analytical SkillsProblem-Solving SkillsCommunication SkillsStakeholder ManagementTime Management
Tools & Technologies
Google AdsMicrosoft AdvertisingGoogle Analytics 4 (GA4)Google Tag Manager (GTM)ExcelGoogle SheetsSA360MarinKenshoo/SkaiBid Management Scripts
Certifications & Qualifications
Google Ads CertificationMicrosoft Advertising Certification
Industry Keywords
B2BE-commerceLead GenerationDemand GenerationPerformance MaxNon-Branded SearchHigh-Intent SearchConversion ValueCPAROAS
About the role
Key responsibilities & impact- Own the end-to-end strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts
- Manage and fine-tune automated bidding strategies, including tROAS and Maximize Conversion Value
- Balance spend across high-intent search, Performance Max, and Demand Gen channels
- Structure and refine branded and non-branded search campaigns for relevance, quality scores, and efficiency
- Optimize Performance Max campaigns using asset groups, audience signals, negative keyword lists, and placement exclusions
- Scale Demand Generation campaigns across YouTube, Discover, and Gmail using visual and video assets
- Design and execute A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets
- Collaborate with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and attribution accuracy
- Work with Creative, Copywriting, and Landing Page teams to provide high-performing campaign assets
- Deliver weekly and monthly performance reports covering Spend, Revenue, ROAS, CPA, Conversion Value, and actionable insights to senior leadership
- Report to Tyler Rogers
Requirements
What you’ll need- 4–6+ years of dedicated, hands-on experience managing large-scale Paid Search (Google Ads & Bing Ads) accounts
- Proven track record managing paid search budgets of $150K+ per month ($1.5M+ annually) with strict performance goals
- Deep expertise with target ROAS (tROAS) bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding mechanics
- Extensive experience running and optimizing non-branded search, Performance Max (PMax), and Demand Gen or Discovery campaigns
- Expert capability in Google Analytics 4 (GA4), Excel/Google Sheets, pivot tables, data manipulation, and attribution modeling
- Strong understanding of Google Tag Manager (GTM), conversion pixels, server-side tracking, and enhanced conversions
- Ability to collaborate on visual and video creative specifications for Demand Gen and asset-led formats
- Google Ads and Microsoft Advertising certifications
- Experience with third-party SEM management tools such as SA360, Marin, Kenshoo/Skai, or bid management scripts
- Background in B2B, E-commerce, or Lead Generation
- Exceptional analytical and problem-solving skills
- Strong data interpretation, forecasting, budget management, and resource allocation skills
- Excellent communication and stakeholder management skills
- Availability to work full-time during Eastern Time business hours and collaborate with a US-based team
- Ability to thrive in a remote work environment and independently manage time and priorities
Benefits
Comp & perks- Permanent work-from-home forever
- Zero commuting and flexible choice of work location
- Mental health support and time to recharge when needed
- Monthly Town Hall meetings with transparent company communication and updates