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Magic, Inc

Paid Search Manager

Magic, Inc

. Own the end-to-end strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts .

Posted 9/21/2026full-timeRemote • Dominican RepublicMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing large-scale Paid Search campaigns, including Google Ads and Microsoft Ads, with a focus on optimization, performance tracking, and budget management. Proficient in data analysis and collaboration with creative teams to deliver high-performing advertising assets.

Highest-signal resume keywords
Google Ads ManagementPerformance Max Campaign OptimizationTarget ROAS Bidding StrategiesGoogle Analytics 4 (GA4)Paid Search Budget Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Paid Search ManagementAutomated Bidding StrategiesA/B TestingData ManipulationAttribution ModelingConversion TrackingCampaign StructuringPerformance ReportingBudget ManagementResource Allocation
Soft Skills
Analytical SkillsProblem-Solving SkillsCommunication SkillsStakeholder ManagementTime Management
Tools & Technologies
Google AdsMicrosoft AdvertisingGoogle Analytics 4 (GA4)Google Tag Manager (GTM)ExcelGoogle SheetsSA360MarinKenshoo/SkaiBid Management Scripts
Certifications & Qualifications
Google Ads CertificationMicrosoft Advertising Certification
Industry Keywords
B2BE-commerceLead GenerationDemand GenerationPerformance MaxNon-Branded SearchHigh-Intent SearchConversion ValueCPAROAS

About the role

Key responsibilities & impact
  • Own the end-to-end strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts
  • Manage and fine-tune automated bidding strategies, including tROAS and Maximize Conversion Value
  • Balance spend across high-intent search, Performance Max, and Demand Gen channels
  • Structure and refine branded and non-branded search campaigns for relevance, quality scores, and efficiency
  • Optimize Performance Max campaigns using asset groups, audience signals, negative keyword lists, and placement exclusions
  • Scale Demand Generation campaigns across YouTube, Discover, and Gmail using visual and video assets
  • Design and execute A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets
  • Collaborate with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and attribution accuracy
  • Work with Creative, Copywriting, and Landing Page teams to provide high-performing campaign assets
  • Deliver weekly and monthly performance reports covering Spend, Revenue, ROAS, CPA, Conversion Value, and actionable insights to senior leadership
  • Report to Tyler Rogers

Requirements

What you’ll need
  • 4–6+ years of dedicated, hands-on experience managing large-scale Paid Search (Google Ads & Bing Ads) accounts
  • Proven track record managing paid search budgets of $150K+ per month ($1.5M+ annually) with strict performance goals
  • Deep expertise with target ROAS (tROAS) bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding mechanics
  • Extensive experience running and optimizing non-branded search, Performance Max (PMax), and Demand Gen or Discovery campaigns
  • Expert capability in Google Analytics 4 (GA4), Excel/Google Sheets, pivot tables, data manipulation, and attribution modeling
  • Strong understanding of Google Tag Manager (GTM), conversion pixels, server-side tracking, and enhanced conversions
  • Ability to collaborate on visual and video creative specifications for Demand Gen and asset-led formats
  • Google Ads and Microsoft Advertising certifications
  • Experience with third-party SEM management tools such as SA360, Marin, Kenshoo/Skai, or bid management scripts
  • Background in B2B, E-commerce, or Lead Generation
  • Exceptional analytical and problem-solving skills
  • Strong data interpretation, forecasting, budget management, and resource allocation skills
  • Excellent communication and stakeholder management skills
  • Availability to work full-time during Eastern Time business hours and collaborate with a US-based team
  • Ability to thrive in a remote work environment and independently manage time and priorities

Benefits

Comp & perks
  • Permanent work-from-home forever
  • Zero commuting and flexible choice of work location
  • Mental health support and time to recharge when needed
  • Monthly Town Hall meetings with transparent company communication and updates