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Magnolia

Ecommerce Conversion Rate Optimization Specialist

Magnolia

. Improve Magnolia’s ecommerce site performance by identifying customer-journey friction and driving measurable improvements to the path to purchase .

Posted 9/24/2026full-timeWaco • Texas • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in ecommerce site performance optimization, utilizing analytics and A/B testing to enhance customer experience and drive conversion rates. Proficient in collaborating with design teams to implement data-driven improvements and effectively communicate insights.

Highest-signal resume keywords
Ecommerce Site AnalyticsA/B Testing Using ShopifyData Analysis and InterpretationCustomer Experience OptimizationFunnel Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Ecommerce Site AnalyticsFunnel ReportingA/B TestingHTMLCSSData AnalysisWeb AnalyticsConversion ImprovementCustomer Behavior AnalysisSite Performance Optimization
Soft Skills
Effective CommunicationTeam CollaborationAnalytical ThinkingProblem SolvingAttention to Detail
Tools & Technologies
ShopifyAlgoliaHotjarFullStoryAdobe AnalyticsGoogle AnalyticsMicrosoft Office Suite
Industry Keywords
EcommerceDTCRetail EcommerceDigital MarketingUX

About the role

Key responsibilities & impact
  • Improve Magnolia’s ecommerce site performance by identifying customer-journey friction and driving measurable improvements to the path to purchase
  • Observe and analyze customer behavior using funnel reports, page-level performance, session behavior, and drop-off patterns
  • Develop and maintain a prioritized backlog of conversion-improvement hypotheses and actionable recommendations
  • Design and manage site-improvement tests using Shopify native A/B testing tools and Algolia search and discovery features
  • Evaluate and document test results, learnings, and future optimization decisions
  • Collaborate with the UX/UI Designer to translate customer-behavior insights into design improvements
  • Monitor navigation behavior, product-page engagement, add-to-cart rates, and checkout-flow completion
  • Conduct site walkthroughs across desktop, mobile, and app to identify UX friction, broken experiences, and inconsistent patterns
  • Stay current on ecommerce conversion best practices, Shopify capabilities, Algolia search optimization, and competitor site experiences
  • Report recommendations and emerging issues to the Director of Site Experience and Operations
  • Perform other duties as assigned

Requirements

What you’ll need
  • Proficiency in Microsoft Office Suite required
  • Working knowledge of ecommerce site analytics and funnel reporting required
  • Familiarity with Shopify and Algolia strongly preferred
  • Experience using heatmap or session recording tools such as Hotjar, FullStory, or similar is a plus
  • Comfortable reading and interpreting web analytics data, including Adobe Analytics or Google Analytics, required
  • Basic understanding of HTML/CSS preferred
  • Bachelor’s degree from a 4-year college or university preferred
  • 2–4 years of related work experience or an equivalent combination of education and experience preferred
  • Related work experience in ecommerce site operations, digital marketing, UX, or a related function focused on customer experience and site performance preferred
  • Prior experience in a DTC or retail ecommerce environment preferred
  • Ability to analyze data, trends, and patterns
  • Ability to communicate effectively with development teams about site changes
  • Ability to work effectively with others and contribute toward team goals