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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in ecommerce site performance optimization, utilizing analytics and A/B testing to enhance customer experience and drive conversion rates. Proficient in collaborating with design teams to implement data-driven improvements and effectively communicate insights.
Highest-signal resume keywords
Ecommerce Site AnalyticsA/B Testing Using ShopifyData Analysis and InterpretationCustomer Experience OptimizationFunnel Reporting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Ecommerce Site AnalyticsFunnel ReportingA/B TestingHTMLCSSData AnalysisWeb AnalyticsConversion ImprovementCustomer Behavior AnalysisSite Performance Optimization
Soft Skills
Effective CommunicationTeam CollaborationAnalytical ThinkingProblem SolvingAttention to Detail
Tools & Technologies
ShopifyAlgoliaHotjarFullStoryAdobe AnalyticsGoogle AnalyticsMicrosoft Office Suite
Industry Keywords
EcommerceDTCRetail EcommerceDigital MarketingUX
About the role
Key responsibilities & impact- Improve Magnolia’s ecommerce site performance by identifying customer-journey friction and driving measurable improvements to the path to purchase
- Observe and analyze customer behavior using funnel reports, page-level performance, session behavior, and drop-off patterns
- Develop and maintain a prioritized backlog of conversion-improvement hypotheses and actionable recommendations
- Design and manage site-improvement tests using Shopify native A/B testing tools and Algolia search and discovery features
- Evaluate and document test results, learnings, and future optimization decisions
- Collaborate with the UX/UI Designer to translate customer-behavior insights into design improvements
- Monitor navigation behavior, product-page engagement, add-to-cart rates, and checkout-flow completion
- Conduct site walkthroughs across desktop, mobile, and app to identify UX friction, broken experiences, and inconsistent patterns
- Stay current on ecommerce conversion best practices, Shopify capabilities, Algolia search optimization, and competitor site experiences
- Report recommendations and emerging issues to the Director of Site Experience and Operations
- Perform other duties as assigned
Requirements
What you’ll need- Proficiency in Microsoft Office Suite required
- Working knowledge of ecommerce site analytics and funnel reporting required
- Familiarity with Shopify and Algolia strongly preferred
- Experience using heatmap or session recording tools such as Hotjar, FullStory, or similar is a plus
- Comfortable reading and interpreting web analytics data, including Adobe Analytics or Google Analytics, required
- Basic understanding of HTML/CSS preferred
- Bachelor’s degree from a 4-year college or university preferred
- 2–4 years of related work experience or an equivalent combination of education and experience preferred
- Related work experience in ecommerce site operations, digital marketing, UX, or a related function focused on customer experience and site performance preferred
- Prior experience in a DTC or retail ecommerce environment preferred
- Ability to analyze data, trends, and patterns
- Ability to communicate effectively with development teams about site changes
- Ability to work effectively with others and contribute toward team goals
