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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading account-based marketing (ABM) programs, managing paid digital advertising campaigns, and executing multichannel marketing strategies. Proficient in data analysis and project management to optimize campaign performance and align with sales priorities.
Highest-signal resume keywords
B2B SaaS Marketing ExperiencePaid Digital Advertising ManagementAccount-Based Marketing (ABM)Project Management SkillsSalesforce Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ConfigurationData Quality MaintenancePerformance Data AnalysisMultichannel Campaign ExecutionAudience BuildingBudget ReallocationCreative Brief WritingDirect Mail TacticsWebinar PlanningEvent Coordination
Soft Skills
InitiativeComfort With Ambiguity
Tools & Technologies
LinkedIn AdvertisingProgrammatic PlatformsOutreachSalesforceUserGemsZoomInfoClayDemandbase6sense
Industry Keywords
Demand GenerationAccount-Based ApproachesPipeline MetricsIndustrial SoftwareOperations Software
About the role
Key responsibilities & impact- Lead paid ABM programs on LinkedIn and programmatic platforms
- Build audiences from account lists and intent signals
- Reallocate budget and creative based on engagement
- Test new channels as the budget grows
- Plan and launch coordinated webinar, event, email, and direct-mail campaigns
- Synchronize campaigns with account activity and Sales priorities
- Configure campaigns in ABM and marketing tools and maintain data quality
- Maintain clean account and contact data
- Write briefs for advertisements and landing pages
- Maintain a creative refresh calendar
- Report on campaign results
- Develop one-to-few and one-to-one account-based approaches
- Partner with Sales, Customer Success, Events, and Content teams
- Take autonomous ownership of paid programs, pipeline metrics, and account-based approaches within 6–12 months
Requirements
What you’ll need- 4+ years of experience in B2B SaaS marketing
- Hands-on experience with paid digital advertising, ABM, or demand generation
- Experience managing paid campaigns, ideally on LinkedIn and programmatic platforms
- Demonstrated end-to-end execution of multichannel campaigns, ideally ABM campaigns
- Practical knowledge of Outreach or a similar tool and Salesforce
- Strong project management skills
- Ability to extract performance data, identify trends, and explain their meaning
- Initiative and comfort with ambiguity in a fast-growing environment
- Experience with ABM or sales intelligence tools such as UserGems, ZoomInfo, Clay, Demandbase, or 6sense is an asset
- Experience with direct mail or other offline ABM tactics is an asset
- Experience in industrial or operations software is an asset
Benefits
Comp & perks- Base pay may include an annual bonus and equity, depending on the role
- Benefits vary by country and may include health coverage, retirement plans, and paid leave
- Inclusive work environment
- Autonomy and trust
- Opportunities for rapid promotion and growth
- Global reach and resources through Autodesk Operations Solutions
