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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing performance marketing campaigns across various channels, including paid social and programmatic, while utilizing analytics tools for data-driven decision-making. Proven ability to optimize budgets and scale channel performance through structured testing and collaboration with cross-functional teams.
Highest-signal resume keywords
Performance Marketing ManagementBudget ManagementData Analysis and RecommendationsAI Tools for Campaign OptimizationB2B Growth Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance Campaign ManagementStructured TestingData AnalysisBudget OptimizationChannel Performance Measurement
Soft Skills
CollaborationPresentation SkillsStrategic Thinking
Tools & Technologies
SalesforceHubSpotGoogle AnalyticsTableauAI Tools
Industry Keywords
B2B MarketingSaaSPaid SocialProgrammatic AdvertisingDirect Mail
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Design and run structured tests across paid social, streaming audio, direct mail, programmatic and emerging channels
- Find scalable channels at or below target CAC
- Manage a growing test budget and shift spending toward better-performing channels
- Take full ownership of 1–2 channels within 6–12 months
- Analyze quantitative and qualitative data to decide which experiments to scale, pivot or stop
- Present recommendations to Marketing and Sales leaders
- Use AI tools for creative testing, automation and optimization
- Build testing frameworks and documentation
- Partner with Creative, Sales and Product Marketing
- Deliver tested and documented channel performance and scale at least one channel beyond its initial test budget within 12 months
Requirements
What you’ll need- Hands-on experience running performance campaigns and budgets on paid social, programmatic, content syndication or similar demand channels
- Experience co-managing $250–500K+ in annual performance marketing spend
- Track record of structuring clean tests, measuring impact and making clear recommendations
- Experience in B2B growth or performance marketing, ideally SaaS
- Working fluency in analytics tools and a CRM, including Salesforce, HubSpot, Google Analytics or Tableau
- Practical experience using AI tools in campaign or creative workflows
- Experience with offline channels such as direct mail or streaming audio (nice-to-have)
- Paid search experience with Google/Bing (nice-to-have; not part of role)
Benefits
Comp & perks- Base pay plus potential annual bonus and equity
- Benefits package; U.S. benefits described at benefits.autodesk.com
- Health coverage, retirement and leave benefits (country-dependent)
- Autonomy and trust in work
- Rapid promotion opportunities for strong performance
- Opportunity to learn directly from a senior growth leader
- Global reach and Autodesk scale
- Work on a product used by industrial and frontline teams
