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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing performance marketing campaigns across various channels, including paid social and programmatic, while leveraging analytics tools for data-driven decision-making. Proven ability to structure tests, analyze results, and optimize marketing spend effectively.
Highest-signal resume keywords
Performance Marketing Campaign ManagementBudget Management ($250-500K+)Data Analysis and ExperimentationExperience with AI ToolsB2B Growth Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingCampaign ManagementTest StructuringData AnalysisB2B MarketingSaaS MarketingPaid Social AdvertisingProgrammatic AdvertisingContent SyndicationDirect Mail Marketing
Soft Skills
CommunicationCollaborationPresentation Skills
Tools & Technologies
SalesforceHubSpotGoogle AnalyticsTableauAI Tools
Industry Keywords
Performance MarketingB2B GrowthSaaSMarketing Spend ManagementEmerging Channels
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Design and run structured tests across paid social, streaming audio, direct mail, programmatic and emerging channels
- Manage a growing test budget and shift spend toward higher-performing channels
- Take full ownership of 1–2 channels within 6–12 months
- Analyze quantitative and qualitative data to decide which experiments to scale, pivot or stop
- Present experiment recommendations to Marketing and Sales leaders
- Use AI tools for creative testing, automation and optimization
- Build testing frameworks and documentation
- Partner with Creative, Sales and Product Marketing
- Deliver MaintainX pipeline and develop future core marketing investments
- Test and document new channel performance and scale at least one channel beyond its initial test budget
Requirements
What you’ll need- Hands-on experience running performance campaigns and budgets on paid social, programmatic, content syndication or similar demand channels
- Experience co-managing $250-500K+ in annual performance marketing spend
- Track record of structuring clean tests, measuring impact and making clear recommendations
- Experience in B2B growth or performance marketing, ideally SaaS
- Working fluency in analytics tools and a CRM, including Salesforce, HubSpot, Google Analytics or Tableau
- Practical experience using AI tools in campaign or creative workflows
- Experience with offline channels such as direct mail or streaming audio preferred
- Paid search (Google/Bing) experience preferred
- Ability to work in the San Francisco location
- Legally authorized to work in the United States
Benefits
Comp & perks- Up to 10% Annual Bonus
- Equity may be included depending on the role
- Benefits differ by country, including health coverage, retirement and leave
- Autodesk’s benefits for United States roles
- Global belonging and inclusion culture
