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MaintainX

Product Marketing Manager

MaintainX

. Report to the Director of Product Marketing .

Posted 10/9/2026full-timeSan Francisco • California • United StatesJuniorMid-Level💰 $101,000 - $148,500 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in product marketing strategy, including end-to-end product launches and sales enablement. Proficient in using analytics tools to inform product messaging and positioning, with a focus on B2B software and AI products.

Highest-signal resume keywords
Product Marketing StrategyEnd-to-End Product LaunchesSales EnablementAnalytics Tools ProficiencyB2B Software Marketing

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Product Launch ManagementMarket ResearchProduct MessagingSales Enablement MaterialsGo-To-Market Strategy
Soft Skills
Clear WritingConfident PresentationsAccountabilityReceptiveness to Feedback
Tools & Technologies
TableauDatabricksSalesforce
Industry Keywords
B2B SoftwareAI ProductsManufacturingIndustrialAsset-Intensive Industries

Tech Stack

Tools & technologies
Tableau

About the role

Key responsibilities & impact
  • Report to the Director of Product Marketing
  • Align to one or more product pillars and work with product managers and engineers
  • Take products from alpha through public beta to general availability
  • Plan and run mid-tier (P2) product launches end to end
  • Lead a major workstream on large (P1) launches
  • Prepare sales and customer teams for launch day
  • Shape product messaging, positioning and naming
  • Build collateral, video scripts and sales enablement materials
  • Partner with Demand Gen on campaign messaging and go-to-market reviews
  • Use analytics tools, customer conversations and market research to understand buyers
  • Own and review a product adoption goal weekly with the product counterpart
  • Set product marketing strategy and make recommendations to the manager

Requirements

What you’ll need
  • 2–4 years in product marketing or a closely related role, such as sales enablement, sales or marketing
  • Experience taking a product launch from plan to release
  • Clear writing and confident presentations to sales, product and executive audiences
  • Experience working with go-to-market teams before and after the sale
  • Hands-on experience with Tableau, Databricks and Salesforce
  • Ability to understand interconnected business and product processes
  • Accountability and receptiveness to feedback
  • Background in manufacturing, industrial or other asset-intensive industries (nice-to-have)
  • Experience marketing B2B software or AI products (nice-to-have)

Benefits

Comp & perks
  • Annual bonus
  • Equity
  • Health coverage
  • Retirement benefits
  • Leave benefits
  • Opportunities for growth
  • Fast promotion based on performance
  • Belonging and inclusion programs