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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing strategy, including end-to-end product launches and effective collaboration with cross-functional teams. Proficient in utilizing analytics tools to inform product positioning and messaging for B2B software and AI products.
Highest-signal resume keywords
Product Marketing StrategyEnd-To-End Product LaunchesClear Writing SkillsTableau ExperienceSalesforce Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Launch ManagementMarket ResearchSales EnablementProduct PositioningCampaign Messaging
Soft Skills
Confident Presentation SkillsCollaboration
Tools & Technologies
TableauDatabricksSalesforce
Industry Keywords
B2B Software MarketingAI ProductsManufacturingIndustrialAsset-Intensive Industries
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Own how products reach the market from alpha through general availability
- Plan and run end-to-end launches for mid-tier P2 products
- Lead major workstreams on P1 launches
- Shape product messaging, positioning and naming with product counterparts
- Create collateral, video scripts and sales enablement materials
- Partner with Demand Gen on campaign messaging and go-to-market review
- Use analytics tools, customer conversations and market research to understand buyers
- Own and review a shared product adoption goal weekly with the product counterpart
- Set product marketing strategy and provide recommendations to management
- Collaborate with product managers, engineers, sales and customer teams
Requirements
What you’ll need- 2–4 years in product marketing or a closely related role, such as sales enablement, sales or marketing
- Experience taking a product launch from plan to release
- Clear writing and confident presentation skills for sales, product and executive audiences
- Experience working with go-to-market teams before and after the sale
- Hands-on experience with Tableau, Databricks and Salesforce
- Background in manufacturing, industrial or other asset-intensive industries (nice-to-have)
- Experience marketing B2B software or AI products (nice-to-have)
Benefits
Comp & perks- Commission may be included depending on the role
- Annual bonus
- Equity
- Health coverage, retirement and leave benefits, varying by country
- Belonging and inclusion programs
