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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing, including end-to-end product launches, messaging, and positioning. Proficient in using analytics tools to drive product adoption and collaborate effectively with cross-functional teams.
Highest-signal resume keywords
Product Launch ManagementClear Writing and Presentation SkillsExperience with TableauExperience with SalesforceB2B Software Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MarketingGo-To-Market StrategyMarket ResearchSales EnablementProduct MessagingProduct PositioningAnalytics ToolsCampaign MessagingValue Proposition DevelopmentCollaterals Creation
Soft Skills
CollaborationCommunicationPresentation SkillsInterpersonal SkillsProblem-Solving
Tools & Technologies
TableauDatabricksSalesforce
Industry Keywords
B2B SoftwareAI ProductsManufacturingIndustrialAsset-Intensive Industry
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Own how products reach the market from alpha through general availability
- Plan and run end-to-end launches for mid-tier P2 products
- Lead major workstreams for large P1 launches
- Prepare sales and customer teams for launch day
- Shape product messaging, positioning and naming with product counterparts
- Translate technical capabilities into clear value for buyers and frontline technicians
- Build collateral, video scripts and enablement materials
- Partner with Demand Gen on campaign messaging and review go-to-market materials
- Use analytics tools, customer conversations and market research to understand buyers
- Own and review a product adoption goal weekly with the product counterpart
- Collaborate with product managers, engineers, sales, marketing and customer teams
- Report to the Director of Product Marketing
Requirements
What you’ll need- 2–4 years in product marketing or a closely related role, such as sales enablement, sales or marketing
- Experience taking a product launch from plan to release
- Clear writing and confident presentation to sales, product and executive audiences
- Experience working with go-to-market teams before and after the sale
- Hands-on experience with Tableau, Databricks and Salesforce
- Ability to understand interconnected product and business processes
- Manufacturing, industrial or other asset-intensive industry background preferred
- Experience marketing B2B software or AI products preferred
- Ability to work in Austin, the listed role location
- Legally authorized to work in the United States
- No employer visa sponsorship requirement indicated as a qualification
Benefits
Comp & perks- Annual bonus of $10,100–$14,850
- Equity may be included in compensation
- Benefits including health coverage, retirement and leave; plans differ by country
- Global public company scale and growth opportunities
- Autonomy to set strategy and ownership of launch processes
- Rapid promotion for strong performance
- Belonging and inclusion programs
