Product Marketing Manager

MaintainX

. Own how products reach the market from alpha through general availability .

Posted 10/5/2026full-timeRaleigh • North Carolina • United StatesJuniorMid-Level💰 $101,000 - $148,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing strategy, including end-to-end product launches and sales enablement. Proficient in using analytics tools to drive product adoption and shape effective messaging for B2B software and AI products.

Highest-signal resume keywords

Product Marketing StrategyEnd-to-End Product LaunchesSales Enablement MaterialsAnalytics Tools ProficiencyB2B Software Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Launch ManagementMarket ResearchMessaging and PositioningSales EnablementProduct Adoption Analysis

Soft Skills

Clear WritingConfident PresentationsAccountabilityCollaborationFeedback Reception

Tools & Technologies

TableauDatabricksSalesforce

Industry Keywords

B2B SoftwareAI ProductsManufacturingIndustrialAsset-Intensive Industries

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Own how products reach the market from alpha through general availability
Plan and run mid-tier (P2) product launches end to end
Lead major workstreams on the largest (P1) launches
Prepare sales and customer teams for launch day
Shape messaging, positioning and naming with product counterparts
Translate technical capabilities into clear value for buyers and frontline technicians
Build collateral, video scripts and sales enablement materials
Partner with Demand Gen on campaign messaging and review go-to-market materials
Use analytics tools, customer conversations and market research to understand buyers
Own and review a product adoption goal weekly with the product counterpart
Set product marketing strategy and provide recommendations to the manager
Collaborate with product managers, engineers, sales and marketing teams

Requirements

What you’ll need

2–4 years in product marketing or a closely related role, such as sales enablement, sales or marketing
Experience taking a product launch from plan to release
Clear writing and confident presentations to sales, product and executive audiences
Experience working with go-to-market teams before and after the sale
Comfort using Tableau, Databricks and Salesforce to check on customers and adoption
Ability to map the many moving parts behind a situation
Willingness to receive feedback and take accountability
Background in manufacturing, industrial or other asset-intensive industries (nice-to-have)
Experience marketing B2B software or AI products (nice-to-have)

Benefits

Comp & perks

Annual bonus of $10,100–$14,850 for the U.S. compensation tier
Equity may be included in compensation
Health coverage, retirement and leave benefits, varying by country
Professional growth opportunities
Opportunity to work at a global public company
Autonomy and ownership of launch processes
Fast promotion opportunities based on output and delivery
Belonging and inclusion programs