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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing digital products and enhancing website performance through data-driven decision-making, user experience optimization, and effective collaboration with cross-functional teams. Proficient in utilizing digital metrics and analytics tools to track KPIs and inform strategic improvements.
Highest-signal resume keywords
Digital Product ManagementGoogle Analytics ProficiencySEO KnowledgeAgile Methodologies FamiliarityProject Management Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital Metrics AnalysisA/B TestingCROTask Prioritization TechniquesBusiness Process MappingDesign Thinking ApplicationBasic HTML KnowledgeBasic CSS Knowledge
Soft Skills
Communication with Development TeamsCollaboration with Cross-Functional Teams
Tools & Technologies
Google Search ConsoleGoogle Tag ManagerJiraWordPressDrupalContentful
Industry Keywords
Website UsabilityUser Journey EvolutionMarket Trends AnalysisWebsite Performance Monitoring
Tech Stack
Tools & technologiesDrupalWordPress
About the role
Key responsibilities & impact- Manage the backlog of website improvements and fixes, ensuring organization, prioritization, and clarity throughout delivery
- Plan and track initiatives for the enhancement and development of new websites or products, with a focus on usability, performance, and conversion
- Collaborate with development, project, and design teams to ensure deliverables are aligned with departmental objectives
- Identify and propose improvements based on navigation data, heatmaps, A/B tests, benchmarks, and user feedback
- Drive the evolution of user journeys and keep product personas up to date
- Monitor KPIs related to performance, usability, and business results
- Conduct testing and validate deliverables before publication
- Ensure that website flows and business rules are properly documented
- Track market trends and best practices to keep websites up to date and competitive
Requirements
What you’ll need- Bachelor’s degree in Business Administration, Marketing, Information Systems, Communications, Engineering, or a related field
- Experience managing digital products, including corporate, transactional, and e-commerce websites
- Proficiency in digital metrics and analytics tools, such as Google Analytics, Search Console, and Tag Manager
- Knowledge of SEO, UX, and A/B testing/CRO
- Familiarity with agile methodologies and project management tools, such as Jira or similar platforms
- Ability to understand technical terminology related to interfaces and facilitate communication with development teams
- Knowledge of task prioritization techniques
- Ability to map business processes related to the product
- Ability to gather requirements and refine requests
- Experience in project management
- Knowledge and practical application of Design Thinking
- Experience with or interest in practical applications of Artificial Intelligence (AI)
- Experience with CMS platforms, such as WordPress, Drupal, Contentful, and similar tools
- Basic knowledge of HTML and CSS
Benefits
Comp & perks- Transportation allowance
- Meal allowance
- Food allowance
- Health and dental insurance
- Reimbursement for online courses
- Life insurance
- Emotional well-being program