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Regional Marketing Manager
Maleda Tech. Plan, set up, run, and report on regional campaigns and events supporting sales priorities .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing regional marketing campaigns and events, with a strong focus on logistics, budget tracking, and performance analysis. Proficient in utilizing marketing automation tools like Marketo and Salesforce to drive integrated campaigns and support sales priorities.
Highest-signal resume keywords
Regional Marketing ProgramsIntegrated Campaign ManagementMarketing Automation ProficiencyBudget Tracking and ReportingStrong Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementEvent Logistics ManagementData AnalysisLead CapturePerformance AnalysisBudget TrackingInvoice ReconciliationMDF CampaignsDigital MarketingField Marketing
Soft Skills
Written CommunicationVerbal CommunicationCollaborationRemote Work AdaptabilityAsynchronous Teamwork
Tools & Technologies
MarketoSalesforceCRM ToolsProject Management ToolsEmail Marketing Tools
Industry Keywords
Sales EnablementVendor CoordinationEvent SupportMarketing OperationsStakeholder Engagement
About the role
Key responsibilities & impact- Plan, set up, run, and report on regional campaigns and events supporting sales priorities
- Manage end-to-end logistics for third-party and company-hosted events, including venue research, vendor coordination, registration, materials shipping, booth setup, attendee communications, and onsite support
- Build campaigns using Marketo programs, Salesforce campaigns, UTM tracking, and target list requests
- Set up, run, and document market development fund (MDF) campaigns with the partner marketing team
- Update regional marketing materials, presentations, and sales enablement assets according to brand guidelines
- Coordinate landing pages, email invitations, and lead capture forms with marketing operations
- Handle lead uploads and post-event performance analysis with recommendations
- Track budgets and report spend for programs and events, including invoice reconciliation
- Collaborate with regional marketing, sales, partner marketing, and marketing operations teams in an asynchronous environment
- Travel to events as needed, up to approximately 25%
Requirements
What you’ll need- Experience running regional or field marketing programs in partnership with sales teams
- Track record running integrated campaigns and events across digital and in-person channels
- Ability to propose and test territory-specific campaign and event ideas
- Data-driven approach to measuring program results and recommending improvements
- Experience with marketing budget tracking, spend reporting, and invoice reconciliation
- Strong written and verbal communication for stakeholder updates and content
- Experience working remotely and asynchronously with distributed teams
- Proficiency with marketing automation, CRM, and project management tools
- Able to travel up to 25%
- Preferred: Experience with Marketo and Salesforce
- Preferred: Familiarity with DevOps or developer tools
- Must be authorized to work in the U.S. without sponsorship
- No C2C or 1099; W-2 contract engagement
Benefits
Comp & perks- Travel to pre-approved events reimbursed
- Initial 6-month assignment with possible extension
- Fully remote work within the U.S.
- Full-time, 40 hours per week