Business Development Manager – Western US

Managed Health Care Associates, Inc.

. Identify, qualify, present, and close significant new business opportunities within the independent senior living market across the West Territory .

Posted 10/10/2026full-timeRemote • United StatesMid-LevelSenior💰 $110,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in business development within the senior living market, leveraging strong sales strategies, CRM proficiency, and AI-driven tools to drive new member acquisition and manage complex negotiations. Capable of building executive-level relationships and executing strategic sales plans while understanding financial impacts and market dynamics.

Highest-signal resume keywords

Business DevelopmentSalesforce CRM ManagementAI-Powered Sales ToolsFood Services Contract KnowledgeC-Level Relationship Building

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Outside Sales ExperienceSales Lifecycle ManagementLead GenerationForecasting ProficiencySales Analytics

Soft Skills

Excellent CommunicationAnalytical SkillsOrganizational SkillsPresentation Skills

Tools & Technologies

Salesforce CRMAI-Driven Lead ScoringWorkflow Automation ToolsMarket Intelligence Tools

Certifications & Qualifications

Bachelor's DegreeMBA Preferred

Industry Keywords

Senior Living MarketGPO AgreementsLong Term Care CommunityHealthcare Technology Solutions

About the role

Key responsibilities & impact

Identify, qualify, present, and close significant new business opportunities within the independent senior living market across the West Territory
Drive new member acquisition and promote Navigator's food services and Healthcare Technology solutions
Manage pipeline development using Salesforce CRM with disciplined forecasting and territory management
Use AI-driven lead scoring, predictive forecasting, workflow automation, and prospecting tools to prioritize opportunities
Develop relationships with senior living operators, C-Level and Senior Management decision makers, food service partners, and Healthcare Technology partners
Structure and negotiate multi-stakeholder, multi-year GPO agreements while balancing value creation and margin protection
Conduct in-person and virtual meetings throughout the West Territory with 50% travel
Maintain the West Territory travel and expense budget using route and scheduling optimization tools
Develop and execute strategic sales plans to convert competitive GPO business to Navigator
Understand P&L impact, margin drivers, contracting economics, and ROI articulation for members
Partner with Regional Support Specialists, Regional Sales Directors, Field Implementation Specialists, Finance, Operations, Legal, Analytics, and Marketing
Promote Navigator's contracting programs and senior living channel services
Build and maintain automated workflows, CRM triggers, sequences, and dashboards
Build executive-level relationships within senior living leadership teams
Participate in industry organizations and regional/national senior living conferences
Monitor competitive landscape and market conditions across the West Territory using AI-based market intelligence tools

Requirements

What you’ll need

Bachelor's degree required; MBA or other advanced degree preferred
5+ years of outside sales experience selling into assisted care living environments or senior living operators
Proven track record carrying a business development quota and closing new business within a defined territory
Experience managing the entire sales lifecycle from prospecting through negotiation and close
Strong understanding of Food services contracts for the Long Term care community
Experience working for a GPO or managing a GPO or IDN relationship is desirable
Knowledge of food service, or senior health market settings preferred
Proven sales experience closing C-Level or Senior Management of Senior Living Facilities management profiles preferred
Ability to generate new business through lead mining, calls, emails, industry networking, and solicitation
Uses automation tools for lead generation and capturing of prospective business opportunities
Demonstrated proficiency with AI-powered sales tools, including generative AI for outreach/content, AI-enhanced CRM features, and sales intelligence platforms
Comfort building or customizing automated workflows and sequences without heavy reliance on IT support
Strong CRM, forecasting, and sales analytics proficiency
Excellent presentation, communication, analytical, and organizational skills

Benefits

Comp & perks

Medical, Dental, Vision Coverage (for employee and family)
Flexible Spending Account & Health Savings Account with Company contribution
Employee Assistance Program
Disability Coverage
Life insurance
401(k) with company match
Employee Stock Purchase Plan (ESPP)
Paid Time Off (PTO), paid holidays, floating days
Teledoc access
Fitness Reimbursement
Commuter Benefit Plan
Paid Parental Leave
Access to financial and legal advisors
Perks and Benefits Discounts
Tuition Reimbursement
E-learning programs
Ongoing Team Trainings
Paid volunteer time-off
Donation matching
Birthday day off and floating holiday