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Events Talent Marketing Specialist, Consultant
ManpowerGroup Talent Solutions. Design and execute go-to-market campaigns across events and Indeed sourcing .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in designing and executing go-to-market campaigns, managing paid media budgets, and optimizing digital marketing initiatives. Proficient in event planning and performance analysis to drive candidate engagement and improve lead-to-hire conversion.
Highest-signal resume keywords
Digital Campaign ManagementEvent Planning and ExecutionPaid Media OptimizationMarketing Automation PlatformsData Analysis and Reporting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingCampaign Performance AnalysisA/B TestingAudience TargetingLead Generation
Soft Skills
Creative Problem SolvingDetail-OrientedStrong StorytellingProactive Communication
Tools & Technologies
Google AnalyticsZoom WebinarEloquaAJOPaid Ads Managers
Industry Keywords
Go-To-Market CampaignsCandidate PipelinesCross-Functional MarketingEvent LogisticsMarketing Experience
About the role
Key responsibilities & impact- Design and execute go-to-market campaigns across events and Indeed sourcing
- Drive candidate consideration and improve lead-to-hire conversion
- Define audience targeting and flighting strategies
- Manage paid media budgets and bids for Indeed
- Test and optimize paid media and sourcing campaigns
- Lead end-to-end planning, execution, and optimization of virtual and in-person events
- Manage event design, production, setup, logistics, communications, promotion, and post-event follow-up
- Consolidate performance data from various sources
- Analyze campaign performance and deliver clear recommendations
- Run A/B testing and refine messaging and creative
- Build candidate pipelines at scale for global hiring initiatives
Requirements
What you’ll need- 3+ years of relevant marketing experience launching and scaling digital campaigns
- Proven track record delivering results through testing and deploying marketing initiatives
- Marketing background strictly required; this is not a standard recruiting position
- Individual contributor role
- Proven success leading and organizing cross-functional marketing efforts for external and internal events, digital webinars, or conferences
- Experience with event/marketing automation platforms; Zoom Webinar and Eloqua required
- Experience managing significant paid advertising budgets and optimizing ad spend through ongoing performance analysis
- Strong storytelling and content skills for candidate- and customer-facing communications
- Proficiency with Google Analytics, Zoom Webinar, Eloqua, AJO, and paid ads managers
- Detail-oriented, proactive, creative problem solver who adapts when issues arise and works with minimal supervision
- Sharp analytical and quantitative skills
- Bachelor's degree in Marketing, Business, or related field preferred
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Life insurance
- Disability insurance
- 401K
- Access to learning, development, and coaching