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Recruitment Marketing Manager
ManpowerGroup Talent Solutions. Develop and lead recruitment marketing strategies aligned to RPO client workforce planning and talent acquisition goals .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing recruitment marketing strategies, managing multi-channel campaigns, and leveraging data analytics to enhance talent acquisition outcomes. Strong ability to build relationships with stakeholders and deliver integrated marketing solutions in a fast-paced environment.
Highest-signal resume keywords
Recruitment Marketing Strategy DevelopmentMulti-Channel Campaign ExecutionStakeholder ManagementData Interpretation and AnalyticsProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Recruitment MarketingTalent AttractionEmployer BrandingDigital MarketingCampaign Management
Soft Skills
CommunicationPresentationConsultingRelationship BuildingProject Management
Tools & Technologies
CRM PlatformsATS EcosystemsDigital Advertising ToolsSocial MediaProgrammatic Advertising
Certifications & Qualifications
Google AdsGoogle AnalyticsMeta Blueprint
Industry Keywords
Talent AcquisitionRecruitment TechnologiesMedia ChannelsCandidate BehaviorEmployer Branding Best Practices
About the role
Key responsibilities & impact- Develop and lead recruitment marketing strategies aligned to RPO client workforce planning and talent acquisition goals
- Consult with clients and internal stakeholders to identify attraction challenges and recommend effective solutions
- Serve as a subject matter expert on recruitment marketing trends, candidate behavior, media channels, and employer branding best practices
- Translate hiring objectives into scalable attraction strategies across talent segments, geographies, and business functions
- Build trusted relationships with clients, hiring leaders, recruiters, and cross-functional partners
- Contribute to Annual Business Reviews and Quarterly Business Reviews, including presenting recruitment marketing performance
- Lead stakeholder discussions and presentations, translating complex data into actionable recommendations
- Collaborate with Talent Acquisition and client marketing/communications teams to deliver integrated solutions
- Lead end-to-end recruitment marketing and advertising initiatives from strategy through execution, optimization, and performance reporting
- Manage multiple recruitment marketing campaigns and projects simultaneously
- Recommend and implement media and marketing channel strategies across social media, search marketing, programmatic advertising, display advertising, video and streaming media, talent pool engagement, and employer branding campaigns
- Partner with creative and media teams to develop candidate attraction content and messaging
- Manage and optimize recruitment marketing investments, campaign spend, resource allocation, budgets, and performance reporting
- Support knowledge sharing, process improvement, innovation projects, capability development programs, and sales pursuits
- Stay current on emerging recruitment marketing technologies, media trends, digital tools, and talent attraction strategies
- Evaluate new channels, platforms, and approaches to improve hiring outcomes and candidate experiences
- Support innovation, automation, and digital transformation initiatives
Requirements
What you’ll need- Bachelor’s degree or equivalent
- 3+ years of experience in recruitment marketing, talent attraction, employer branding, digital marketing, talent acquisition, or related fields
- Experience developing and executing multi-channel recruitment marketing campaigns
- Strong stakeholder management, consulting, and client relationship skills
- Experience interpreting data, analytics, and labor market insights to drive decision-making
- Exceptional communication, presentation, and project management capabilities
- Ability to manage multiple priorities and projects in a fast-paced, global environment
- Up to 10% travel or as required
- Preferred: 3+ years of marketing experience supporting multiple countries, regions, or global client portfolios
- Preferred: Knowledge of recruitment technologies, CRM platforms, ATS ecosystems, and digital advertising tools
- Preferred: Certifications such as Google Ads, Google Analytics, Meta Blueprint, or equivalent digital marketing certifications
- Preferred: Experience managing recruitment marketing budgets and media investments
- Preferred: Additional language capabilities
Benefits
Comp & perks- Access to learning, development, and coaching
- Collaborative and inclusive environment
- Opportunities to grow, contribute, and build sustainable careers