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Recruitment Marketing Manager – UK, Europe
ManpowerGroup Talent Solutions. Develop and lead recruitment marketing strategies aligned to RPO client workforce planning and talent acquisition goals .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing recruitment marketing strategies, leveraging data analytics and stakeholder management to enhance candidate attraction and engagement. Proficient in managing multi-channel campaigns and optimizing recruitment marketing investments to drive talent acquisition success.
Highest-signal resume keywords
Recruitment Marketing Strategy DevelopmentStakeholder ManagementData Analytics InterpretationMulti-Channel Campaign ExecutionClient Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Recruitment MarketingTalent AttractionEmployer BrandingDigital MarketingProject ManagementCampaign OptimizationData AnalysisBudget ManagementSocial Media MarketingSearch Marketing
Soft Skills
Exceptional CommunicationPresentation SkillsConsulting SkillsRelationship BuildingTime Management
Tools & Technologies
CRM PlatformsATS EcosystemsDigital Advertising ToolsGoogle AdsGoogle AnalyticsMeta Blueprint
Certifications & Qualifications
Google Ads CertificationGoogle Analytics CertificationMeta Blueprint Certification
Industry Keywords
Talent AcquisitionRecruitment TechnologiesEmployer Branding Best PracticesCandidate EngagementGlobal Client Portfolios
About the role
Key responsibilities & impact- Develop and lead recruitment marketing strategies aligned to RPO client workforce planning and talent acquisition goals
- Consult with clients and internal stakeholders to identify attraction challenges and recommend solutions
- Advise on recruitment marketing trends, candidate behavior, media channels, and employer branding best practices
- Translate hiring objectives into scalable attraction strategies across talent segments, geographies, and business functions
- Improve candidate attraction, engagement, and conversion throughout the talent acquisition funnel
- Build relationships with clients, hiring leaders, recruiters, and cross-functional partners
- Contribute to Annual Business Reviews and Quarterly Business Reviews and present recruitment marketing performance
- Lead stakeholder discussions and presentations, translating complex data into actionable recommendations
- Collaborate with Talent Acquisition and client marketing/communications teams
- Lead end-to-end recruitment marketing and advertising initiatives from strategy through execution, optimization, and reporting
- Manage multiple campaigns and projects while ensuring quality, timeliness, and business impact
- Recommend and implement social media, search marketing, programmatic, display, video/streaming, talent pool, and employer branding strategies
- Partner with creative and media teams to develop candidate attraction content and messaging
- Manage and optimize recruitment marketing investments, campaign spend, and resource allocation
- Provide financial insights and performance reporting
- Support knowledge sharing, process improvement, innovation projects, capability development, and sales pursuits
- Evaluate emerging channels, platforms, technologies, and approaches to improve hiring outcomes and candidate experiences
- Support automation and digital transformation initiatives
Requirements
What you’ll need- Bachelor’s degree or equivalent
- 3+ years of experience in recruitment marketing, talent attraction, employer branding, digital marketing, talent acquisition, or related fields
- Experience developing and executing multi-channel recruitment marketing campaigns
- Strong stakeholder management, consulting, and client relationship skills
- Experience interpreting data, analytics, and labor market insights to drive decision-making
- Exceptional communication, presentation, and project management capabilities
- Ability to manage multiple priorities and projects in a fast-paced, global environment
- Up to 10% travel or as required
- Preferred: 3+ years of marketing experience supporting multiple countries, regions, or global client portfolios
- Preferred: Knowledge of recruitment technologies, CRM platforms, ATS ecosystems, and digital advertising tools
- Preferred: Certifications such as Google Ads, Google Analytics, Meta Blueprint, or equivalent digital marketing certifications
- Preferred: Experience managing recruitment marketing budgets and media investments
- Preferred: Additional language capabilities
Benefits
Comp & perks- Access to learning, development, and coaching
- Collaborative and inclusive environment
- Opportunities for career growth and sustainable careers
- Up to 10% travel or as required