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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing strategic marketing initiatives, with a strong focus on content marketing, project management, and stakeholder collaboration within the financial services sector.
Highest-signal resume keywords
Integrated Marketing CampaignsContent Marketing StrategyProject ManagementStakeholder Relationship ManagementDigital Content Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationCampaign DevelopmentResearch CoordinationMarketing ActivationPerformance Monitoring
Soft Skills
Excellent Communication SkillsOrganizational SkillsAbility to Manage Multiple Priorities
Tools & Technologies
Microsoft OfficeDigital Content Management Platforms
Industry Keywords
Financial ServicesRetirementB2B MarketingThought LeadershipStakeholder Engagement
About the role
Key responsibilities & impact- Support development and execution of strategic marketing initiatives strengthening Manulife's group retirement leadership position
- Coordinate integrated marketing initiatives advancing Manulife's longevity strategy across business units and markets
- Partner with stakeholders across business segments and external organizations
- Assist with campaigns, events, thought leadership content, and sales enablement materials
- Support marketing activation and ongoing management of flagship research platforms
- Translate research insights into campaigns, media opportunities, client-facing materials, and engagement programs
- Coordinate research assets across Canada and the United States
- Track project milestones, coordinate deliverables, and support annual research launches
- Support Canada Retirement's B2B marketing strategy for advisors and plan sponsors
- Develop and implement quarterly content plans
- Coordinate content creation and distribution
- Manage logistics, materials, and follow-up for quarterly advisory council meetings
- Own content coordination and maintenance for the U.S. Retirement B2B public website
- Develop and execute a website content roadmap with business, editorial, and digital stakeholders
- Ensure website content aligns with strategic priorities, campaigns, regulatory requirements, and business objectives
- Monitor content performance and identify opportunities to improve engagement and effectiveness
- Support annual projects, go-to-market activities, marketing materials, sales enablement resources, and communications plans
- Maintain project timelines and facilitate stakeholder coordination across multiple initiatives
Requirements
What you’ll need- Bachelor's degree in Marketing, Communications, Business, or a related field
- 3–5 years of marketing, communications, content marketing, or project management experience, preferably in financial services
- Strong project management and organizational skills with the ability to manage multiple priorities and deadlines
- Excellent written and verbal communication skills
- Experience supporting integrated marketing campaigns, content strategies, events, or thought leadership programs
- Ability to work effectively across multiple business functions and build strong stakeholder relationships
- Proficiency in Microsoft Office and digital content management platforms
- Knowledge of retirement or financial services is considered an asset
Benefits
Comp & perks- Flexible work environment
- Health insurance
- Dental insurance
- Mental health coverage
- Vision insurance
- Short- and long-term disability insurance
- Life and AD&D insurance coverage
- Adoption/surrogacy benefits
- Wellness benefits
- Employee/family assistance plans
- Retirement savings plans, including pension
- Global share ownership plan with employer matching contributions
- Financial education and counseling resources
- Paid holidays, vacation, personal, and sick days
- Statutory leaves of absence
- Incentive programs and incentive compensation tied to business and individual performance
- Learning and career growth support
- Diversity, inclusion, and well-being support
- Reasonable accommodation during the application process