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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading integrated marketing campaigns, managing customer acquisition and retention strategies, and utilizing CRM and analytics tools to optimize performance. Proficient in presenting insights and recommendations to senior management while effectively collaborating with cross-functional teams.
Highest-signal resume keywords
Integrated Campaign ManagementEmail Marketing CampaignsCRM ProficiencyAnalytical Problem-SolvingCross-Functional Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign MeasurementSegmentationA/B TestingJourney DevelopmentQuality AssuranceOptimizationBudget ManagementPerformance ReportingDirect Mail MarketingCustomer Lifecycle Programs
Soft Skills
Exceptional CommunicationPresentation SkillsInfluencing StakeholdersCollaboration
Tools & Technologies
Marketing Automation PlatformsAnalytics ToolsCampaign Management PlatformsCRM Systems
Certifications & Qualifications
Bachelor’s Degree in MarketingMBA or Equivalent
Industry Keywords
Customer AcquisitionCustomer RetentionIntegrated MarketingEmail CampaignsDigital MarketingPrint Marketing
About the role
Key responsibilities & impact- Lead acquisition, retention, and customer growth strategies aligned with business goals
- Lead integrated campaigns across email, digital, print, direct mail, and events
- Manage campaign timelines, budgets, approvals, and results
- Own end-to-end acquisition and retention email campaigns from segmentation and journey design through deployment, testing, reporting, and optimization
- Turn campaign, customer, and market data into recommendations that improve performance and ROI
- Lead cross-functional partners to align priorities, manage risks, and deliver cohesive customer experiences
- Oversee compliant content and use CRM, automation, and analytics tools to manage customer journeys and performance
- Build a test-and-learn roadmap to improve audiences, offers, creative, channels, and journeys
- Manage agencies and vendors against briefs, timelines, quality standards, and performance expectations
- Manage budgets and forecasts, reallocating investment based on performance and growth opportunities
- Present results, risks, and recommendations to senior management
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business, or a related field
- 5+ years of progressive marketing experience, including strategic ownership of customer lifecycle programs
- Experience leading integrated campaigns from strategy and briefing through execution, measurement, optimization, and post-campaign reporting
- Hands-on experience running full end-to-end email marketing campaigns for acquisition and retention, including segmentation, journey development, campaign build, quality assurance, deployment, A/B testing, deliverability considerations, reporting, and optimization
- Ability to lead complex cross-functional initiatives, influence senior stakeholders, and guide internal and external partners without direct authority
- Excellent analytical and problem-solving abilities
- Proficiency with CRM, email marketing, marketing automation, analytics, and campaign management platforms
- Exceptional communication and presentation skills
- Experience with print and direct mail marketing strategies
- MBA or equivalent is a plus
- If the successful candidate is in Québec, proficiency in both English and French will be required to support clients from various provinces outside of Quebec
Benefits
Comp & perks- Flexible work environment
- Learning and career growth opportunities
- Health insurance
- Dental insurance
- Mental health benefits
- Vision insurance
- Short- and long-term disability coverage
- Life and AD&D insurance coverage
- Adoption/surrogacy benefits
- Wellness benefits
- Employee/family assistance plans
- Retirement savings plans
- Pension
- Global share ownership plan with employer matching contributions
- Financial education and counseling resources
- Paid holidays, vacation, personal, and sick days
- Statutory leaves of absence
- Incentive programs and incentive compensation tied to business and individual performance