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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in driving profitable growth through strategic partnerships and complex sales negotiations within the Canadian insurance and financial services landscape. Proven ability to lead high-performing teams and leverage data analytics and CRM tools to enhance sales effectiveness and customer outcomes.
Highest-signal resume keywords
Senior-Level National Sales Leadership ExperienceStrategic Partnership ManagementCommercial Strategy DevelopmentFinancial AcumenBilingualism in English and French
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Business PlanningForecastingPerformance ManagementSales LeadershipComplex NegotiationsData AnalyticsCRM ToolsAI-Enabled CapabilitiesChallenger Sales FrameworkP&C Insurance Knowledge
Soft Skills
Exceptional CommunicationInfluencing SkillsStakeholder ManagementCoachingCollaboration
Industry Keywords
Financial InstitutionsRetailAffinity PartnersDistribution ModelsRegulatory DynamicsMarket OpportunitiesInsuranceFinancial ServicesPartner AcquisitionSales Channel Performance
About the role
Key responsibilities & impact- Set and execute growth strategy for Financial Institutions, Retail, Alumni, Professional, and Special Interest segments
- Deliver revenue, profitability, retention, and growth targets through forecasting, business planning, and performance management
- Identify and pursue new markets, partnerships, and distribution opportunities
- Grow and strengthen relationships with sponsors, associations, and Affinity partners
- Serve as executive sponsor for the most strategic relationships
- Lead partner acquisition, complex negotiations, and strategic business development
- Align stakeholders on pricing, underwriting, product, marketing, and service strategy
- Lead sponsor and partner sales channel performance
- Improve conversion, productivity, retention, and customer outcomes
- Partner with Marketing and other functions on go-to-market opportunities
- Use data, analytics, CRM, and AI-enabled capabilities to improve decision-making and sales effectiveness
- Build, coach, and lead a high-performing commercial team
- Develop sales leadership capability and embed disciplined approaches, including the Challenger Sales framework
- Report to the Head of Commercialization & Emerging Business
- Collaborate with the Affinity Leadership Team, Canada Segment senior leaders, and Product, Marketing, Digital, Operations, and Finance functions
Requirements
What you’ll need- Senior-level national sales leadership experience with accountability for driving profitable growth across multiple markets, channels, or partner segments
- Significant progressive leadership experience across multiple customer, partner, or distribution segments within insurance, financial services, partnerships, or distribution
- Sustained track record of delivering profitable growth at scale
- Ability to set enterprise-level commercial strategy, lead complex sales organizations, and translate growth objectives into sustained business results
- Demonstrated success shaping strategic partnerships, managing diverse partner portfolios, managing executive relationships, and navigating complex commercial negotiations
- Strong commercial and financial acumen, including business planning, forecasting, performance management, and change leadership
- Exceptional communication, influencing, and stakeholder management skills
- Deep understanding of the Canadian insurance and financial services landscape, distribution models, regulatory dynamics, and market opportunities
- Post-secondary education or equivalent experience is preferred
- Leadership-level experience in P&C insurance is preferred
- Experience using data, CRM, digital tools, and AI-enabled capabilities to improve sales performance and partner value
- Bilingualism in English and French is a strong asset; if the successful candidate is in Québec, proficiency in both languages is required to support clients from various provinces outside Québec
Benefits
Comp & perks- Incentive programs and incentive compensation tied to business and individual performance
- Health insurance
- Dental insurance
- Mental health benefits
- Vision insurance
- Short- and long-term disability coverage
- Life and AD&D insurance coverage
- Adoption/surrogacy benefits
- Wellness benefits
- Employee/family assistance plans
- Retirement savings plans, including pension
- Global share ownership plan with employer matching contributions
- Financial education and counseling resources
- Paid holidays, vacation, personal, and sick days
- Statutory leaves of absence
- Flexible work environment
- Learning and career growth opportunities
- Well-being and inclusion support