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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in strategic marketing and go-to-market planning, with a strong focus on audience engagement and data-driven decision-making. Proven ability to lead high-performing teams and collaborate effectively with cross-functional partners in the banking and financial services sector.
Highest-signal resume keywords
Strategic MarketingGo-To-Market PlanningTeam LeadershipData AnalysisBanking and Financial Services
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Go-To-Market Campaign DevelopmentAudience EngagementPerformance MonitoringMarket Impact AnalysisInnovative Strategy Development
Soft Skills
Exceptional CommunicationInterpersonal SkillsInfluencing SkillsRelationship BuildingProject Management
Tools & Technologies
Marketing ToolsCRM SystemsAnalytics Platforms
Industry Keywords
BankingFinancial ServicesMarketing TrendsCompetitive DynamicsDistribution Stakeholders
About the role
Key responsibilities & impact- Lead, mentor, and develop a team of marketing strategists
- Own and evolve the Manulife Bank customer and advisor-facing marketing experience roadmap
- Lead value streams for Specialized Lending, Residential Lending, and Retail Products
- Develop and execute go-to-market campaigns for Manulife Bank products and capabilities
- Influence and collaborate with executives and cross-functional partners
- Monitor and assess go-to-market initiative performance
- Use data-driven insights to refine strategy, improve execution, and increase market impact
- Stay current on marketing trends, industry trends, and competitive dynamics
- Recommend innovative strategies to maintain differentiation and momentum
- Engage internal partners and distribution stakeholders, including advisors, to gather insights and feedback
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business Administration, or a related field
- Extensive experience in strategic marketing, with a focus on go-to-market planning and audience engagement
- Proven track record leading high-performing teams and delivering impactful marketing strategies
- Strong understanding of banking and financial services dynamics and distribution/audience needs
- Excellent analytical skills; ability to interpret data and translate it into actionable insights
- Exceptional communication and interpersonal skills; ability to influence and build relationships at all levels
- Demonstrated ability to manage multiple projects simultaneously and meet deadlines
- Proficiency in marketing tools, CRM systems, and analytics platforms
Benefits
Comp & perks- Flexible environment supporting well-being and inclusion
- Health insurance
- Dental insurance
- Mental health benefits
- Vision insurance
- Short- and long-term disability insurance
- Life and AD&D insurance coverage
- Adoption/surrogacy benefits
- Wellness benefits
- Employee/family assistance plans
- Retirement savings plans
- Pension
- Global share ownership plan with employer matching contributions
- Financial education and counseling resources
- Paid holidays
- Vacation
- Personal days
- Sick days
- Statutory leaves of absence
- Incentive programs and incentive compensation tied to business and individual performance