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Manulife

Global Retirement Marketing Manager

Manulife

. Develop and deliver digital initiatives across brand and marketing strategy, operational efficiency, thought leadership, content management, and campaigns .

Posted 10/10/2026full-timeMontreal • CanadaSeniorLead💰 CA$88,800 - CA$138,800 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in developing and executing integrated B2C marketing strategies, leveraging digital channels and marketing automation tools to enhance customer experiences and drive business results. Proven ability to analyze customer insights and optimize campaigns through data-driven decision-making.

Highest-signal resume keywords
Integrated B2C Marketing StrategiesMarketing Automation ToolsProject Management SkillsDigital Channel ProficiencyContent Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Campaign ManagementCustomer Insights AnalysisDigital MarketingEmail MarketingSocial Media MarketingContent CreationPerformance ReportingMarket Strategy DevelopmentOperational EfficiencyData Optimization
Soft Skills
Leadership SkillsOrganizational SkillsCommunication SkillsNegotiating SkillsDetail-Oriented
Tools & Technologies
Adobe Journey OptimizerWorkfrontSeismicMicrosoft SuiteMarTechAI ToolsWorkflow Management Tools
Certifications & Qualifications
Bachelor’s Degree in MarketingMBA or Equivalent
Industry Keywords
Financial Services IndustryGroup Retirement MarketB2C MarketingDigital InitiativesCustomer Journey

About the role

Key responsibilities & impact
  • Develop and deliver digital initiatives across brand and marketing strategy, operational efficiency, thought leadership, content management, and campaigns
  • Lead and implement integrated B2C marketing strategies using a digital-first, multi-channel approach
  • Activate email, mobile, website, and social channels to drive awareness, consideration, acquisition, and personalized experiences
  • Plan and execute integrated marketing initiatives with creative, compliance, editorial, digital, translation, product, and communications partners
  • Analyze customer insights and feedback to identify pain points and recommend solutions across the customer journey
  • Partner with cross-functional teams to bring digital capabilities to market and improve member experience
  • Develop go-to-market strategies and messaging that support sales, client retention, and new business
  • Advance marketing modernization and transformation through efficient, automated processes
  • Oversee creation and distribution of content and marketing materials
  • Drive continuous improvement through testing, analysis, customer feedback, and optimization
  • Create, manage, and maintain content for collateral, SharePoint, Seismic, Workfront, websites, and social media
  • Produce performance reports and analysis from digital campaign and other data sources
  • Use AI, MarTech, marketing automation, workflow management tools, and industry best practices to create campaigns and track outcomes
  • Report to the Director of Marketing, North America

Requirements

What you’ll need
  • Bachelor’s degree in Marketing, Business, or a related field required; MBA or equivalent is a plus
  • Minimum 7 years of marketing or business experience
  • Strong organizational and project management skills
  • Demonstrated ability to manage multiple projects and changing deadlines
  • Proven track record of successful marketing campaign management and execution
  • Strong leadership and team management skills
  • Excellent verbal and written communication skills
  • Demonstrated negotiating skills
  • Self-motivated and ambitious
  • Detail-oriented with a critical eye for quality
  • Results-oriented and execution-focused in a fast-paced environment
  • Ability to liaise directly with colleagues throughout the organization
  • Adaptability to conflicting project requests, priorities, and industry changes
  • Knowledge of the financial services industry and group retirement market is a plus
  • Proficiency in digital channels and platforms
  • Familiarity with marketing automation tools and digital tools/data for campaign optimization
  • Knowledge of Adobe Journey Optimizer, Workfront, Seismic, and Microsoft Suite is an asset
  • Bilingualism in English and French is an asset; required for successful candidates in Québec to work with teams from other provinces and countries

Benefits

Comp & perks
  • Flexible work environment supporting well-being and inclusion
  • Health insurance
  • Dental insurance
  • Mental health benefits
  • Vision insurance
  • Short- and long-term disability insurance
  • Life and AD&D insurance coverage
  • Adoption/surrogacy benefits
  • Wellness benefits
  • Employee/family assistance plans
  • Retirement savings plans, including pension
  • Global share ownership plan with employer matching contributions
  • Financial education and counseling resources
  • Paid holidays, vacation, personal, and sick days
  • Statutory leaves of absence
  • Incentive programs and incentive compensation tied to business and individual performance