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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in developing and executing strategic omni-channel marketing programs, with a strong focus on customer acquisition, retention, and driving sales growth. Proficient in leveraging analytics and consumer insights to optimize marketing performance and manage budgets effectively.
Highest-signal resume keywords
Omni-Channel MarketingDigital MarketingCampaign ManagementStakeholder Relationship BuildingProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyFunnel OptimizationReturn On Marketing InvestmentMarketing EfficiencyMedia OptimizationCustomer Value PropositionAdvanced AnalyticsResearch & InsightsFinancial PlanningDigital Reporting
Soft Skills
Communication SkillsInterpersonal SkillsOrganizational SkillsNegotiation SkillsCollaboration Skills
Industry Keywords
Financial ServicesCustomer AcquisitionCross-SellRetentionLoyaltySales GrowthPartner GrowthHealth InsuranceDental InsuranceSpecialty Insurance
About the role
Key responsibilities & impact- Develop and execute strategic marketing programs for the Affinity Advisor channel
- Support customer acquisition, cross-sell, retention, digital adoption, and partner growth initiatives
- Lead, plan, execute, and optimize omni-channel marketing programs across health and dental, travel, and specialty insurance solutions
- Drive acquisition, retention, loyalty, and sales growth across advisor and partner distribution channels
- Support customer segments including retirees, self-employed Canadians, families, travellers, and individuals transitioning from group benefits coverage
- Establish and manage relationships across marketing, product, sales, customer experience, analytics, and external agency partners
- Lead cross-functional teams to deliver integrated marketing programs on time, on budget, and aligned with business objectives
- Collaborate with partner organizations and distribution teams to identify growth opportunities
- Champion innovation, experimentation, and continuous improvement
- Communicate and present effectively to stakeholders at all organizational levels
- Lead and develop a team of marketing and communications professionals
- Manage end-to-end marketing planning from ideation and strategy through execution
- Develop and implement omni-channel, fully integrated marketing programs with cross-functional and agency partners
- Own and manage the marketing budget and monthly forecasting
- Measure campaign effectiveness and optimize performance in real time with Digital Reporting, Campaign Management, and the Media Agency
- Work with business teams to incorporate financial targets into marketing planning
Requirements
What you’ll need- Minimum 8 years progressive marketing experience
- Post-secondary education and demonstrated business acumen
- Strong digital, direct, social, and analytical marketing background
- Experience with funnel optimization
- Strong understanding of return on marketing investment
- Proven results driving marketing efficiency, marketing success, and media/direct marketing optimization
- Ability to translate product benefits into simple, intuitive customer-value propositions
- Ability to leverage consumer insights into high-impact marketing activities
- Analytical capability working with Research & Insights, Advanced Analytics, HCD, and Finance
- Strong organizational, planning, and project management skills
- Ability to autonomously manage concurrent projects
- Strong judgment, consulting, negotiating, influencing, and collaboration skills
- Excellent communication and interpersonal skills
- Strong stakeholder relationship-building abilities
- Highly motivated, proactive self-starter with a strong sense of urgency
- If the successful candidate is in Québec, proficiency in English and French is required
- Financial services industry knowledge is an asset, but not a requirement
Benefits
Comp & perks- Flexible work environment
- Health insurance
- Dental insurance
- Mental health benefits
- Vision insurance
- Short- and long-term disability insurance
- Life and AD&D insurance coverage
- Adoption/surrogacy benefits
- Wellness benefits
- Employee/family assistance plans
- Retirement savings plans
- Pension
- Global share ownership plan with employer matching contributions
- Financial education and counseling resources
- Paid holidays, vacation, personal, and sick days
- Statutory leaves of absence
- Incentive compensation tied to business and individual performance