Marketing Consultant – Sponsor/Advisor Marketing & Growth

Manulife

. Support development and execution of integrated, insight-driven marketing plans for sponsors and advisors .

Posted 11/5/2026full-timeToronto • CanadaMid-LevelSenior💰 CA$73,725 - CA$122,875 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing plans, utilizing customer insights and analytics to drive campaign effectiveness and improve business impact. Proficient in project management and collaboration across teams to enhance marketing practices and support organizational growth objectives.

Highest-signal resume keywords

Integrated Marketing Campaign DevelopmentCustomer Insights AnalysisProject ManagementMarketing Automation ToolsBilingualism in English and French

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyCampaign PlanningAnalytics SoftwareWriting SkillsDetail OrientationProcess ImprovementSales EnablementMarket ResearchPerformance TrackingValue Proposition Development

Soft Skills

Solutions-Focused MindsetStrong Organization SkillsCollaborationPrioritization Skills

Tools & Technologies

Microsoft 365Salesforce Marketing CloudGoogle AnalyticsWorkfrontMural

Industry Keywords

Group BenefitsHealth CareMarketing CommunicationsAgile Principles

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Support development and execution of integrated, insight-driven marketing plans for sponsors and advisors
Translate customer, market, and business insights into messaging, value propositions, and campaign plans
Execute marketing initiatives supporting sponsor engagement, advisor engagement, product adoption, and retention
Track results and identify opportunities to improve performance and business impact
Use customer research, behavioural data, market trends, competitive intelligence, and voice-of-customer insights for planning and decision-making
Manage day-to-day development, execution, and optimization of integrated marketing campaigns
Support campaigns for the PA site, advisor portal, key product priorities, digital experiences, and strategic initiatives
Coordinate deliverables, timelines, and partners
Develop and maintain messaging and resources supporting Manulife's value proposition, sales, and growth objectives
Collaborate with business, sales, product, digital, creative, and other partners
Define campaign success metrics, monitor and analyze results, summarize insights, and recommend improvements
Use AI, marketing technology, and emerging capabilities to improve marketing effectiveness, efficiency, and customer experience
Contribute to continuous improvement of marketing practices, processes, and measurement approaches
Report to the Director, Sponsor/Advisor Marketing & Growth

Requirements

What you’ll need

3-5 years of experience in a marketing, communications or related role
Excellent writing skills and ability to create, draft, and edit written marketing collateral
Working knowledge of Microsoft 365 applications, including Outlook, Word, PowerPoint and Excel
Experience with Workfront and Mural is an asset
Experience or exposure to marketing automation and sales enablement tools such as Salesforce Marketing Cloud and Seismic
Experience with analytics software such as Google Analytics
Process- and detail-oriented with strong commitment to quality
Solutions-focused mindset
Strong project management, organization and prioritization skills
University or college degree in marketing, communications, media, or related field of study is preferred
Understanding of project management and collaborative ways of working; familiarity with Agile values and principles is an asset
Group Benefits, health care, or related industry experience is an asset
Bilingualism in English and French is an asset; if the successful candidate is in Québec, proficiency in both languages is required

Benefits

Comp & perks

Incentive programs and incentive compensation tied to business and individual performance
Health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage
Adoption/surrogacy and wellness benefits
Employee/family assistance plans
Retirement savings plans, including pension and a global share ownership plan with employer matching contributions
Financial education and counseling resources
Paid holidays, vacation, personal, and sick days
Statutory leaves of absence
Flexible working environment
Learning and career growth support
Well-being and inclusion support