Senior Business Analyst, AEM – Digital Experience

Manulife

. Serve as a key partner between business, product, design, and technology teams .

Posted 9/29/2026full-timeToronto • CanadaSenior💰 CA$73,725 - CA$122,875 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Adobe Experience Manager (AEM) for content management and publishing, with strong capabilities in translating business needs into effective digital solutions. Proficient in UX/UI design principles and agile methodologies, facilitating collaboration across diverse teams to achieve project objectives.

Highest-signal resume keywords

Adobe Experience Manager (AEM)UX/UI DesignAgile DeliveryJira/ConfluenceDocumentation Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

AEM ComponentsAEM TemplatesContent Management PracticesPublishing WorkflowsFigmaStorybookRequirements AnalysisUser StoriesAcceptance CriteriaTechnical Documentation

Soft Skills

Facilitation SkillsCommunication SkillsStakeholder AlignmentPrioritizationProblem-Solving

Tools & Technologies

JiraConfluenceAgile MethodologiesDigital Experience PlatformsDesign Systems

Industry Keywords

Digital ProductContent OperationsWeb PublishingGlobal EnterpriseFinancial Services

Tech Stack

Tools & technologies

AEM

About the role

Key responsibilities & impact

Serve as a key partner between business, product, design, and technology teams
Translate complex business needs into effective AEM solutions
Support publishing needs across enterprise web and mobile channels
Lead requirements analysis, solution design, and stakeholder alignment
Perform initial troubleshooting of web and publishing issues
Partner with Marketing, Digital Experience, Engineering, Accessibility, and QA teams
Leverage AEM templates, components, content architecture, authoring and publishing workflows, Figma libraries, and Storybook to validate requirements
Translate WCAG 2.2 AA and brand compliance criteria into system-level requirements
Collaborate with designers and engineers on technical feasibility, GDS architecture, and token strategy
Reproduce web issues, document findings and business impact, and engage appropriate teams for resolution
Provide AEM publishing support for high-priority requests or urgent fixes
Capture and translate business and product objectives into AEM and design system requirements
Evaluate requirements against AEM capabilities and recommend reuse, enhancement, or development
Document functional and non-functional requirements, dependencies, edge cases, authoring needs, and accessibility needs
Write and maintain user stories, acceptance criteria, and success measures
Review and refine requirements, designs, authoring workflows, and implementation plans
Manage and triage publishing requests, assess priorities, and coordinate next steps
Facilitate requirements sessions, design reviews, planning discussions, and decision-making forums
Document decisions, actions, owners, dependencies, and next steps
Identify and manage delivery risks, open decisions, dependencies, blockers, and approval needs
Participate in sprint ceremonies, requirements walkthroughs, refinement sessions, user acceptance testing, and release activities
Support internal communication and alignment across segments

Requirements

What you’ll need

5+ years of experience as a Business Analyst, Systems Analyst, or similar role within digital product, platform and/or design system teams
Bachelor's degree in Business, Marketing, Technology, or a related discipline
Hands-on experience with Adobe Experience Manager (AEM), including components, templates, authoring, publishing workflows, and content management practices
Direct experience with enterprise or global-scale design systems preferred
Strong understanding of UX/UI design and front-end development practices, including Figma, Storybook, and component-driven development
Proven ability to write clear and comprehensive documentation for technical and non-technical audiences
Experience in Agile delivery environments
Comfort managing backlogs and running refinement sessions in Jira/Confluence
Excellent facilitation and communication skills
Ability to bridge business and technical perspectives
Ability to manage multiple priorities across global time zones and business lines preferred
Experience working within a global enterprise or financial services organization preferred
Background in web publishing, content operations, or digital experience preferred

Benefits

Comp & perks

Health insurance
Dental insurance
Mental health benefits
Vision insurance
Short-term disability insurance
Long-term disability insurance
Life insurance
AD&D insurance coverage
Adoption/surrogacy benefits
Wellness benefits
Employee/family assistance plans
Retirement savings plans
Pension
Global share ownership plan with employer matching contributions
Financial education and counseling resources
Paid holidays, vacation, personal, and sick days in Canada
Statutory leaves of absence
Flexible working environment
Learning and career growth support
Incentive programs and incentive compensation tied to business and individual performance