Performance Marketing Manager

Maple (getmaple.ca)

. Own the day-to-day management, execution and optimization of paid acquisition campaigns across core paid media channels .

Posted 10/23/2026full-timeToronto • CanadaMid-LevelSenior💰 CA$94,000 - CA$115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid acquisition campaigns across Google Ads and Meta Ads, with a strong focus on customer acquisition cost, conversion rates, and revenue outcomes. Proficient in leveraging GA4 and AI for performance analysis and optimization, while supporting organic growth through SEO, AEO, and GEO strategies.

Highest-signal resume keywords

Google Ads ManagementMeta Ads OptimizationPerformance Marketing ExperienceSEO, AEO, GEO ExpertiseData Analysis Using GA4

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign StructureBidding StrategiesBudget ManagementA/B TestingPerformance Measurement

Soft Skills

Analytical SkillsDetail-OrientedProactiveIndependent Work

Tools & Technologies

GA4Reporting PlatformsAI Performance Analysis

Industry Keywords

Customer Acquisition CostConversion RatesRevenue OutcomesSubscription Businesses

About the role

Key responsibilities & impact

Own the day-to-day management, execution and optimization of paid acquisition campaigns across core paid media channels
Build and maintain campaign structures, bidding strategies, targeting and budget allocation across Google Ads and Meta Ads
Manage meaningful paid media budgets with accountability for customer acquisition cost, conversion rates and revenue outcomes
Use GA4, reporting platforms and performance data to monitor results, surface insights and recommend next steps
Develop and run structured A/B tests across channels, audiences, creative and campaign strategies
Use AI to analyze performance data and optimize campaign performance
Support organic growth through SEO, AEO and GEO
Establish a consistent reporting and performance review cadence
Identify opportunities to scale high-performing campaigns and acquisition opportunities
Partner with performance marketing leadership and cross-functional teams to support growth across Maple’s consumer and specialty care offerings
Build understanding of paid and organic acquisition strategies, target audiences, benchmarks and growth objectives during the first 90 days
Deliver paid acquisition targets, support organic growth and improve media efficiency over the first 12–18 months

Requirements

What you’ll need

5+ years of hands-on performance marketing experience, ideally in a high-growth, consumer-focused business
Deep expertise in Google Ads and Meta Ads, including campaign structure, bidding, optimization and measurement
Experience managing meaningful paid media budgets with accountability for CAC, conversion rates and revenue outcomes
Demonstrated ability to drive organic growth through SEO, AEO and GEO
Strong analytical skills and proficiency with GA4, reporting platforms and performance measurement
Experience using AI to analyze performance data and optimize performance
Experience developing and executing structured A/B tests and translating results into actionable improvements
Proactive, detail-oriented and comfortable working independently in a fast-paced environment
Experience with subscription businesses is a plus
Employment offer subject to criminal record check (EPIC) and identity verification; additional employment or education verification may be conducted depending on role requirements

Benefits

Comp & perks

24/7 access to general practitioners, pediatrics and mental health therapy for you and your family; care starts on day one
Medical, dental and life insurance
Health spending account
Annual flex benefits budget for professional development, wellness expenses or a one-time boost to retirement savings
10 dedicated health days for rest, medical appointments or caregiving
Ability to work internationally in eligible countries for up to ten days per year
Group retirement savings plan
3 weeks vacation