Mid-Level Growth & Demand Generation Analyst

MapleBear Singapore

. Plan and coordinate B2C and B2B demand generation campaigns, monitoring the full acquisition journey .

Posted 9/23/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning and coordinating B2C and B2B demand generation campaigns, with a strong focus on data analysis, campaign optimization, and collaboration with internal teams and external agencies. Proficient in managing CRM workflows and ensuring effective tracking and measurement of campaign performance.

Highest-signal resume keywords

Demand Generation Campaign ManagementData Analysis and OptimizationCRM Workflow CoordinationDigital Media KnowledgeStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Brief CreationPerformance Metrics MonitoringLead Quality AnalysisConversion Rate OptimizationUTM Parameter Implementation

Soft Skills

Analytical ThinkingOrganizational SkillsResults-Oriented MindsetCollaborative TeamworkCritical Eye for User Experience

Tools & Technologies

CRM PlatformsRD StationMicrosoft DynamicsMarketing Automation ToolsData Analytics Tools

Industry Keywords

B2CB2BFranchise ModelsEducation SectorCustomer Journey

About the role

Key responsibilities & impact

Plan and coordinate B2C and B2B demand generation campaigns, monitoring the full acquisition journey
Create campaign briefs defining objectives, target audiences, offers, channels, journey stages, and KPIs
Manage the paid media strategy in partnership with the agency, monitoring investments, channels, audiences, and results
Serve as the agency’s primary point of contact, organizing priorities, timelines, deliverables, and optimizations
Monitor the creation and ongoing development of landing pages, forms, and other conversion touchpoints
Coordinate CRM workflows related to campaigns, ensuring a positive post-conversion experience and the proper routing of leads
Ensure the correct implementation of tracking, UTM parameters, and campaign measurement
Monitor metrics such as lead volume, CPL, conversion rates, lead quality, and performance by campaign, channel, and audience
Turn performance data into analyses, insights, and optimization recommendations
Partner with the Sales team to monitor lead quality and generate learnings for Marketing strategies
Support schools in campaign targeting and the development of media strategies
Monitor and control the media budget

Requirements

What you’ll need

Analytical, organized, and results-oriented profile
Knowledge of digital media and key performance metrics
Customer journey perspective and the ability to connect different campaign touchpoints
Ability to turn data into recommendations and action plans
Critical eye for communications, user experience, and conversion, going beyond media analysis
Strong communication skills for project, priority, and external partner management
Ability to work collaboratively with agencies, Sales, and different internal teams
Knowledge of landing pages and conversion journeys
Familiarity with CRM platforms, especially RD Station and Microsoft Dynamics
Knowledge of marketing automation and data analytics tools
Experience with franchise models, education, or B2C and B2B businesses

Benefits

Comp & perks

Bradesco medical insurance with co-pay
Telemedicine through Eu Protegido
Odontoprev dental insurance
Travel assistance (Bradesco Travel Insurance)
C4Life – 24/7 psychological, social, legal, financial, and pet support
Wellz platform – up to 12 therapy sessions per year
Discounts on undergraduate and graduate programs through UniDomBosco
Benefits Club – Swile Shop
Partnership with Sesc
Swile meal allowance
SulAmérica life insurance
Totalpass
Birthday month day off