MapleBear Singapore

Performance Marketing

• Plan and coordinate B2C and B2B demand generation campaigns, monitoring the full acquisition journey
• Create campaign briefs defining objectives, target audiences, offers, channels, journey stages, and KPIs
• Manage the paid media strategy in partnership with the agency, monitoring investments, channels, audiences, and results
• Serve as the agency’s primary point of contact, organizing priorities, timelines, deliverables, and optimizations
• Monitor the creation and ongoing development of landing pages, forms, and other conversion touchpoints
• Coordinate CRM workflows related to campaigns, ensuring a positive post-conversion experience and the proper routing of leads
• Ensure the correct implementation of tracking, UTM parameters, and campaign measurement
• Monitor metrics such as lead volume, CPL, conversion rates, lead quality, and performance by campaign, channel, and audience
• Turn performance data into analyses, insights, and optimization recommendations
• Partner with the Sales team to monitor lead quality and generate learnings for Marketing strategies
• Support schools in campaign targeting and the development of media strategies
• Monitor and control the media budget

Mid-Level Growth & Demand Generation Analyst