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Head of PR
Marathon Talent. Develop and execute the global PR and communications strategy aligned with brand objectives .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing global PR strategies, managing media relationships, and overseeing brand visibility initiatives. Proficient in project management and communication, with a strong network in the fashion and luxury sectors.
Highest-signal resume keywords
Public Relations Strategy DevelopmentMedia Relationship ManagementProject ManagementBilingual Proficiency in English and SpanishExperience in Fashion and Luxury PR
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Press Release PreparationMedia Kit DevelopmentPerformance TrackingEvent CoordinationBudget Management
Soft Skills
Exceptional Writing SkillsStrong Communication SkillsOrganizational AbilitiesPresentation Skills
Certifications & Qualifications
Bachelor’s Degree in CommunicationsBachelor’s Degree in Public RelationsBachelor’s Degree in Marketing
Industry Keywords
Fashion MediaLuxury SectorLifestyle MediaInfluencer PartnershipsBrand Events
About the role
Key responsibilities & impact- Develop and execute the global PR and communications strategy aligned with brand objectives
- Build and maintain relationships with top fashion, luxury, and lifestyle media outlets
- Lead press initiatives, including interviews, features, and editorials
- Oversee product launch coverage, fashion shows, and key brand events
- Manage influencer and ambassador partnerships, including gifting and performance tracking
- Coordinate media events and press activations to strengthen brand visibility
- Ensure seamless collaboration with creative, marketing, and sales teams
- Supervise preparation and distribution of press releases, media kits, and lookbooks
- Monitor and report on media coverage, PR performance, and social impact
- Manage PR budgets, ensuring strategic allocation of resources
Requirements
What you’ll need- Bachelor’s degree in Communications, Public Relations, Marketing, or related field
- 5+ years of experience in PR within the fashion or luxury sector
- Established network of media and influencer contacts in fashion, lifestyle, and luxury markets
- Exceptional writing, communication, and presentation skills
- Strong organizational and project management abilities
- Proficiency in English and Spanish; additional languages (Italian or French) are a plus