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Marketing Generalist
Marathon Talent. Serve as the primary marketing partner to Earthy Gourmet and Local When We Can.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in content and channel strategy, with a strong focus on marketing for consumer goods and wellness sectors. Proficient in bilingual communication and video editing, with experience in managing social media and digital promotion.
Highest-signal resume keywords
Bilingual Fluency In English And SpanishContent And Channel StrategyVideo EditingMarketing Experience In Consumer/CPG Or Wellness/HealthExperience With Podcast And YouTube Production Workflows
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content PlanningSocial Media ManagementDigital PromotionCommunity EngagementMarketing Record Maintenance
Soft Skills
Clear CommunicationAutonomous Work
Tools & Technologies
Monday CRMCanvaAdobeSubstack
Industry Keywords
Consumer GoodsWellnessFood BrokerageTrade MarketingFounder-Led Brand
About the role
Key responsibilities & impact- Serve as the primary marketing partner to Earthy Gourmet and Local When We Can.
- Own content and channel strategy for Earthy Gourmet's course, podcast, YouTube channel, and Substack.
- Plan and produce content across both brands, including social calendars, video editing, podcast and YouTube content, and Substack copy.
- Manage social channels, including posting cadence, community engagement, and channel growth.
- Support digital promotion of Rachel's course.
- Design brochures, one-pagers, and presentation materials for Local When We Can's retail partnership conversations.
- Provide strategic guidance on positioning, campaign direction, and channel strategy.
- Maintain marketing records and workflows in the Monday CRM.
- Coordinate clearly and consistently across both brands in a fully remote working relationship.
Requirements
What you’ll need- Full bilingual fluency in English and Spanish, written and spoken, is required.
- Marketing experience in consumer/CPG or wellness/health categories.
- Hands-on video editing ability.
- Mid-level profile with enough practical experience to advise on strategy, but not a recent graduate and not a senior, leadership-track candidate.
- Ability to work autonomously and remotely without close supervision.
- Clear and consistent communication.
- Experience marketing a founder-led or personal brand is a strong plus.
- Familiarity with podcast and YouTube production workflows is valuable.
- Experience supporting a food or CPG brokerage's trade marketing function is nice to have.
- Newsletter platform experience (Substack or similar) is nice to have.
- Proficiency with design tools like Canva or Adobe is nice to have.
- Prior exposure to Monday or a comparable CRM is nice to have.
Benefits
Comp & perks- Independent contractor
- Remote; candidate based in Latin America (Colombia, Mexico, Argentina, Panama, or similar).
- Fully remote, with reliable overlap for real-time communication.