Senior Manager, Virtual Fundraising

March of Dimes

. Lead strategic planning, execution, and optimization of national virtual fundraising campaigns .

Posted 10/26/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading and optimizing national virtual fundraising campaigns, with a strong focus on building strategic partnerships and engaging digital communities. Proficient in utilizing analytics for performance tracking and developing scalable resources to enhance participant engagement.

Highest-signal resume keywords

Virtual Fundraising Campaign ManagementStrategic Brand Partnership DevelopmentLivestream Ecosystem UnderstandingAnalytical and Reporting SkillsProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital FundraisingPeer-to-Peer FundraisingPerformance TrackingResource DevelopmentCommunity Engagement Strategies

Soft Skills

Excellent Written CommunicationStrong Organizational SkillsProject Management

Tools & Technologies

TwitchYouTubeDiscordTiltifyStreamlabsOBSCRM PlatformsMicrosoft Office

Industry Keywords

Virtual FundraisingDigital EngagementInfluencer StewardshipEmerging Fundraising ChannelsSponsorship Activation

About the role

Key responsibilities & impact

Lead strategic planning, execution, and optimization of national virtual fundraising campaigns
Build, grow, and scale DIY, livestream, gaming, creator-led, and other virtual fundraising initiatives
Develop and manage strategic brand partnerships and external relationships
Identify, recruit, coach, and steward digital content creators, influencers, volunteer fundraisers, and online communities
Design and implement participant engagement, stewardship, and communication strategies
Evaluate emerging trends in technology, virtual communities, media platforms, and fundraising innovation
Manage planning, modeling, testing, and execution for virtual fundraising program growth
Develop scalable resources, toolkits, playbooks, webinars, and training
Establish goals and performance indicators using reporting and analytics
Monitor campaign performance, revenue, and participant engagement; forecast outcomes and recommend improvements
Collaborate with Campaign Events, Marketing & Communications, Digital, Finance, and Operations
Maintain knowledge of March of Dimes’ mission, programs, and impact
Travel as needed for events, trainings, meetings, conferences, and partner engagements

Requirements

What you’ll need

Three to five years of experience leading virtual, digital, or peer-to-peer fundraising initiatives in a national or multi-market environment
Demonstrated success building, scaling, and optimizing national virtual fundraising campaigns and communities, including livestream, gaming, creator-led, DIY, fitness, endurance, or other digitally enabled peer-to-peer fundraising models
Experience developing and managing strategic brand partnerships and creator relationships that drive revenue generation, sponsorship activation, and audience growth
Deep understanding of livestream ecosystems, gaming communities, creator platforms, social engagement strategies, monetization, and emerging virtual fundraising channels
Experience recruiting, coaching, and stewarding influencers, digital content creators, volunteers, or online fundraising communities
Experience designing scalable resources and participant enablement strategies, including webinars, tutorials, playbooks, and training materials
Strong analytical and reporting capabilities, including tracking performance, evaluating trends, forecasting outcomes, and translating findings into actionable recommendations
Excellent written, verbal, and presentation skills
Strong organizational and project management skills, with the ability to manage multiple priorities
Experience with peer-to-peer fundraising and CRM platforms
Familiarity with Twitch, YouTube, Discord, Tiltify, Streamlabs, OBS, and related fundraising or engagement tools
Experience leveraging social and digital engagement channels
Advanced Microsoft Office skills
Comfort using analytics and reporting tools
Willingness and flexibility to travel as needed
No specific educational credential stated

Benefits

Comp & perks

Personal and professional development opportunities
Collaborative and supportive work environment
Equal employment opportunities