Growth Marketing Lead – AI-First

MarcoPolo Learning

. Lead MarcoPolo Learning’s growth strategy for Miss Audrey AI, an AI coach and teaching assistant for early-childhood educators .

Posted 10/22/2026contractRemote • IndiaSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in growth strategy and marketing for AI-driven products, with a strong focus on demand generation, lifecycle management, and experimentation. Proficient in utilizing AI tools for marketing and capable of leading teams to drive customer acquisition and conversion.

Highest-signal resume keywords

Growth Strategy LeadershipAI Marketing Tools ProficiencyDemand Generation ExpertiseData and Experimentation FluencyExperience Marketing to Educators

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Growth StrategyDemand GenerationLifecycle ManagementExperimentationAI-Driven WorkflowsData AnalysisPositioning and MessagingCustomer AcquisitionConversion OptimizationFunnel Management

Soft Skills

LeadershipCommunicationCollaborationPresentation SkillsSelf-Direction

Tools & Technologies

HubSpotCustomer.ioN8nClickUpWebflowAI-Driven Prospecting Tools

Industry Keywords

EdTechEarly-Learning OrganizationsFreemium GrowthProduct-Led GrowthStartup Experience

About the role

Key responsibilities & impact

Lead MarcoPolo Learning’s growth strategy for Miss Audrey AI, an AI coach and teaching assistant for early-childhood educators
Define positioning and messaging for teachers, centre directors and early-learning leaders
Design and run AI-driven workflows for audience research, prospect enrichment, personalised outreach, creative, landing pages and reporting
Review and refine AI-generated marketing output and workflows
Manage the funnel from free sign-up through first value to paid subscription
Collaborate with engineering on onboarding, upgrade moments and lifecycle messaging
Generate qualified sales conversations and pipeline for the US sales team
Equip the US sales team with messaging and evidence to close opportunities
Plan and run experiments across audiences, messages, channels and offers
Analyze experiment, funnel and campaign results and scale effective approaches
Evaluate and adopt AI marketing tools and help the wider team use them
Present plans and results to leadership and communicate strategy clearly
Direct freelancers and partners and help build the marketing function
Report on pipeline, sign-ups, activation, paid conversion and customer acquisition cost
Deliver a tested value proposition, acquisition engine, improving free-to-paid conversion, qualified sales opportunities, experimentation cadence and scalable AI workflows

Requirements

What you’ll need

7+ years in growth or marketing across strategy, positioning and messaging, demand generation, lifecycle and experimentation
Leadership experience owning a growth or marketing function, or a major part of one
Experience setting strategy, directing people, agencies or freelancers, and working closely with founders or senior leadership
Daily practical use of AI tools in marketing, with demonstrated workflows built and deployed
Knowledge of the AI marketing landscape and ability to evaluate effective tools
Experience building demand for a new or differentiated product
Excellent spoken and written English
Comfort presenting to leadership and working with a US-based team and customers
Data and experimentation fluency, including measurement, funnel and campaign data, and clean experiments
Startup pace and self-direction with minimal oversight
Strongly preferred: experience marketing to educators, schools, childcare or early-learning organisations
Strongly preferred: freemium or product-led growth experience converting free users into paying subscribers
Strongly preferred: experience with a US-based company while based in India
Strongly preferred: prior startup experience
Nice to have: EdTech or products sold to educators, parents or consumers
Nice to have: familiarity with HubSpot, Customer.io, n8n, ClickUp, Webflow, and AI-driven prospecting and outreach tools
Nice to have: design sense for clean, conversion-focused web and email flows

Benefits

Comp & perks

Contract engagement with potential to expand
Remote work from Bangalore
Daily working-hour overlap with the US team
Opportunity to work in an AI-first startup
Potential to help build and scale the marketing function
Immediate start preferred