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Agency Client Partner – X
MarketStar. Manage and grow a portfolio of advertising agency accounts on X through proactive engagement, strategic account planning, and consultative selling .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B sales and account management within the digital advertising landscape, focusing on consultative selling, client relationship management, and strategic campaign optimization. Proficient in analyzing performance metrics and developing tailored advertising solutions to drive retention and growth.
Highest-signal resume keywords
B2B SalesAccount ManagementConsultative SellingDigital AdvertisingCRM Tools
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign StructuresAudience TargetingPerformance MetricsData AnalysisSolution Development
Soft Skills
Client Relationship ManagementTime ManagementCommunication SkillsAdaptabilityProblem-Solving
Tools & Technologies
CRM ToolsMicrosoft OfficeGoogle Suite
Industry Keywords
Ad TechMedia SalesDigital Advertising TrendsCompliance RequirementsSales Cycle
About the role
Key responsibilities & impact- Manage and grow a portfolio of advertising agency accounts on X through proactive engagement, strategic account planning, and consultative selling
- Lead agency outreach through phone calls, emails, and video conference meetings, building and managing relationships from onboarding onward
- Generate and qualify new opportunities with prospective and existing agency partners through cold calling, email, and social outreach
- Own the full sales cycle from identifying growth opportunities to closing increased spend commitments on X
- Conduct discovery and needs analysis on agency and advertiser objectives, campaign performance, and goals
- Develop and present tailored X advertising solutions
- Drive retention, renewal, and expansion, including upsell and cross-sell of X ad products
- Translate campaign metrics and performance data into actionable recommendations
- Guide agencies on campaign setup and optimization best practices, including audience strategy, budget allocation, flight durations, creative strategy, and measurement
- Manage a high-volume book of business and maintain accurate CRM pipeline, forecasts, and account activity
- Review pipeline, forecast, and plan with the manager weekly
- Attain or exceed daily, weekly, monthly, and quarterly sales, revenue, retention, and account growth targets
- Prepare and deliver monthly, quarterly, and yearly business reviews and client presentations
- Collaborate cross-functionally with the internal MarketStar team and X client counterparts on campaign execution
- Share agency sentiment, product feedback, and industry insights with stakeholders
- Ensure campaigns adhere to X advertising policies and compliance requirements
- Stay current on digital advertising trends, X platform capabilities, and competitive activity
- Participate in ongoing training and coaching
Requirements
What you’ll need- Proven track record in B2B sales, account management, agency partnerships, digital advertising, ad tech, or media sales; B2B digital advertising or technology experience preferred
- Consultative selling skills, including discovery, solution development, objection handling, negotiation, and closing
- Exceptional client relationship management, with the ability to independently manage agency relationships that drive retention and growth
- Working knowledge of campaign structures, audience targeting, and performance metrics such as CPM, CTR, CPC, CPA, and ROAS
- Strong analytical skills, with the ability to analyze and interpret data to develop strategic plans and recommendations
- Excellent time management, organization, and prioritization across multiple accounts and projects
- Experience with CRM tools, pipeline management, and forecasting, along with a basic understanding of technology and sales tools
- Proficiency with Microsoft Office and/or Google Suite
- Strong written and verbal communication and presentation skills
- A strong results orientation and a proven record of meeting or exceeding goals in a fast-paced environment
- High motivation, a proactive approach, and a sense of ownership and accountability for outcomes
- Curiosity and coachability, with a desire to keep learning about X and the digital advertising landscape
- Adaptability, resilience, and creative problem-solving when priorities shift
- Ability to work independently while collaborating effectively with internal teams and client partners
Benefits
Comp & perks- Structured learning and career development programs
- Mental health program
- Generous Paid Time Off policy
- Paid medical leave
- Child/Dependent care reimbursement
- Education reimbursement
- 401k match
- Hardship loan program
- Access to financial wellness advisor
- Comprehensive healthcare coverage including medical, dental, and vision