PR Manager

Marquee Brands

. Develop and execute PR strategies and campaigns across assigned Fashion & Lifestyle brands.

Posted 11/6/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $70,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing PR strategies and campaigns within the fashion and lifestyle sectors, with strong capabilities in managing influencer marketing collaborations and media relationships. Proficient in project management, budget oversight, and performance tracking to drive successful brand initiatives.

Highest-signal resume keywords

Public Relations Campaign ManagementInfluencer Marketing CollaborationMedia Relationship BuildingProject ManagementBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Press Release WritingMedia MonitoringKPI TrackingCampaign DocumentationStrategic Communication

Soft Skills

Excellent Written CommunicationVerbal Communication SkillsStakeholder ManagementCreative Problem Solving

Tools & Technologies

Microsoft Office SuiteMuck RackCanvaSocial Analytics Tools

Industry Keywords

FashionLifestyleConsumer BrandsRetailEarned Media

About the role

Key responsibilities & impact

Develop and execute PR strategies and campaigns across assigned Fashion & Lifestyle brands.
Develop, draft and edit press releases, media alerts, pitches, messaging and other communications materials.
Identify and pursue earned media opportunities across fashion, lifestyle, entertainment, culture and business publications.
Build and maintain relationships with media, stylists, publicists and relevant industry contacts.
Coordinate PR with global operating partners, internal Brand Marketing teams and external agencies.
Manage PR initiatives for seasonal launches, brand partnerships, events, press days, product placements and other key brand moments.
Partner with the Influencer Marketing Manager to align earned media strategies with influencer programming and broader marketing objectives.
Identify opportunities to amplify influencer partnerships, talent collaborations and creator-led campaigns through earned media and editorial storytelling.
Lead PR efforts for integrated campaign activations, including press events, product launches, creator experiences and brand partnerships.
Stay informed on emerging creators, cultural trends and social platforms.
Manage multiple PR initiatives, project timelines, deliverables and stakeholder accountability.
Serve as the primary day-to-day PR contact for assigned brands.
Direct agency partners and ensure deliverables meet standards, objectives and deadlines.
Communicate project updates, anticipate challenges and escalate risks with recommended solutions.
Oversee PR sample requests, editorial product placements, showroom activities and seasonal product coordination.
Contribute strategic and creative recommendations to PR and marketing planning.
Oversee media monitoring, coverage tracking and monthly PR reporting.
Track and evaluate PR performance and earned media KPIs.
Manage PR budgets, vendors, invoices and expense tracking.
Maintain PR calendars, project trackers, media lists and campaign documentation.
Monitor industry developments, competitive activity, emerging media platforms and cultural trends.

Requirements

What you’ll need

Bachelor's degree in Public Relations, Communications, Marketing or a related field preferred, or equivalent professional experience.
3 + years of relevant experience in public relations, preferably within fashion, lifestyle, retail or consumer brands.
A combination of agency and in-house experience is preferred.
Demonstrated experience independently managing PR campaigns, brand initiatives and multiple projects from concept through execution.
Experience collaborating on influencer marketing campaigns, talent partnerships and integrated activations, with an understanding of how these initiatives complement earned media strategies.
Strong media relationships and an understanding of the evolving earned media, influencer and entertainment landscape.
Excellent written and verbal communication skills, with demonstrated ability to draft compelling press materials, pitches, messaging and executive-facing communications.
Strong project management skills, with experience managing budgets, timelines, deliverables and multiple stakeholders.
Experience working across multiple brands or accounts, with the ability to adapt strategies and communications to distinct brand identities.
Experience managing external agencies, vendors and cross-functional relationships.
Proficiency in Microsoft Office Suite and familiarity with PR and influencer management platforms, such as Muck Rack.
Experience with Canva and social analytics tools is a plus.

Benefits

Comp & perks

Competitive salary and bonus structure
Healthcare Benefits including dental and vision
Flexible spending account (FSA) or health savings account (HSA)
Short-term and Long-term disability
Parental Leave
Life insurance
Pet Insurance
Paid Vacation
Action Days - two (2) fully paid “Marquee In Action" days each calendar year to dedicate your time to a charity or cause of your choice.
11 Paid Holidays: In addition to Paid vacation.