Social Media Manager

Marquee Brands

. Define and implement the global social media strategy for Roberto Cavalli and Just Cavalli .

Posted 11/6/2026full-timeMilan • ItalyMid-LevelSenior💰 £45,000 - £50,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing global social media strategies, with a strong focus on luxury fashion branding and visual storytelling. Proficient in managing multiple social channels and analyzing performance data to drive impactful campaigns.

Highest-signal resume keywords

Social Media Strategy DevelopmentLuxury Fashion Brand CommunicationsVisual StorytellingAnalytical CapabilitiesProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media ManagementContent PlanningCampaign ExecutionPerformance AnalysisEditorial Calendar ManagementBrand Identity DevelopmentDigital MarketingAudience InsightsKPI DefinitionInfluencer Collaboration

Soft Skills

Strategic ThinkingCreative JudgementCommunication SkillsStakeholder ManagementEntrepreneurial Approach

Tools & Technologies

InstagramTikTokSocial Media Analytics ToolsContent Management SystemsDigital Marketing Platforms

Industry Keywords

Luxury FashionCultural RelevanceBrand VoiceVisual IdentityCreative TeamsEditorial SensibilityInternational Brand ExperienceConsumer BrandFashion CampaignsEmerging Talent

About the role

Key responsibilities & impact

Define and implement the global social media strategy for Roberto Cavalli and Just Cavalli
Establish differentiated brand voices, visual identities and audience propositions
Translate brand strategy, seasonal priorities and commercial objectives into channel strategies, content pillars and integrated social media plans
Establish annual and seasonal social media calendars aligned with collection launches, fashion shows, campaigns, collaborations and cultural moments
Lead social-first storytelling and content planning across relevant platforms
Translate global campaigns, runway shows, collection launches and collaborations into digital narratives
Balance editorial brand-building content with reactive and culturally relevant product storytelling
Maintain visual quality, tone of voice and creative consistency across channels
Align social activity with celebrity, influencer and media strategies
Identify creators, cultural voices and emerging talent
Oversee influencer-led content and social partnerships from briefing and approval through activation and performance evaluation
Oversee day-to-day management of global social media channels
Monitor conversations, sentiment and cultural opportunities, responding proactively where appropriate
Ensure content follows brand guidelines, platform requirements, usage rights and approval processes
Define KPIs and measurement frameworks
Monitor and analyse channel performance, campaign results and audience insights
Deliver regular reporting to Global Marketing and stakeholders
Collaborate with paid media and performance marketing teams to maximise campaign reach and impact
Manage social media budgets, agency relationships and external resources
Collaborate with Global Marketing, PR, Creative, E-commerce, Merchandising and Licence partners
Act as central point of contact for global social media strategy, guidelines, content planning and best practices
Contribute a social-first perspective to wider brand and marketing initiatives

Requirements

What you’ll need

Approximately 3 - 5 years of experience in social media, digital marketing or brand communications, ideally within luxury fashion, premium fashion or a culturally relevant consumer brand
Proven experience developing and executing social media strategies for an international brand
Strong understanding of the luxury and contemporary fashion landscape, including its audiences, talent ecosystem and cultural influences
Experience working with creative teams, production partners, agencies and influencers
Demonstrable experience managing multiple social channels, editorial calendars and integrated campaigns
Strong strategic thinking, combined with a hands-on and entrepreneurial approach
Excellent creative judgement and a sophisticated understanding of visual storytelling, image-making and brand identity
Deep knowledge of Instagram and TikTok, alongside a wider understanding of the evolving social media landscape
Strong editorial sensibility, with the ability to translate brand DNA into compelling and culturally relevant content
Analytical capabilities and confidence interpreting social performance data
Excellent project management skills, with the ability to manage multiple priorities in a fast-paced international environment
Strong communication and stakeholder-management skills
Fluency in both Italian and English language