Lifecycle Marketing Manager

. Manage global industry marketing campaigns .

Posted 10/15/2026full-timeRemote • California • United StatesMid-LevelSenior💰 $70,000 - $120,000 per yearWebsite

Tools & technologies

CloudSFDC

Key responsibilities & impact

Manage global industry marketing campaigns
Manage customer engagement and communication for the Company for Startups Program
Partner with outside agencies and internal stakeholders to develop campaigns
Develop paid media, email marketing, event marketing, and sales enablement campaigns
Build customer engagement and communication programs, including in-person and virtual events, workshops, annual conferences, awards programs, onboarding, and ongoing nurture campaigns
Develop customer advocacy and loyalty through storytelling, testimonials, and referral programs
Monitor and measure program success
Report data-driven insights and use insights to enhance strategy
Manage priorities, deadlines, budgets, and multiple simultaneous projects through completion
Present project status, insights, and learnings to all levels of management

What you’ll need

Bachelor's degree or equivalent practical experience
At least 5+ years of event management experience
At least 6+ years of work experience
4+ years of industry experience in Lifecycle Customer, B2B marketing, technology or related industries
2 years of experience managing integrated marketing
Salesforce and reporting analytics experience
B2B SaaS experience
Experience in startup marketing or supporting VC and incubator partnerships, startups and/or cloud technologies
Experience with CRM systems, marketing automation, and email marketing
Experience with Marketo or similar tools; Marketo and Salesforce.com preferred
Excellent written, verbal, and presentation skills
Project and program management skills, including managing priorities, deadlines, budgets, and multiple simultaneous projects
Ability to work with cross-functional stakeholders and convey business outcomes using insights and data
Ability to work independently and make recommendations and decisions autonomously
Ability to work in a fast-paced matrix organization
Must be self-motivated, passionate about Marketing and Demand Generation
Must be a team player who enjoys learning and growing
Strong attention to detail and strategic thinking

Comp & perks