Marrina Decisions

Financial Planning and Analysis

• Manage bookkeeping, statutory filings, payroll compliance, and approved vendor payment execution for the India entity
• Maintain complete books of accounts in Tally / Zoho Books / QuickBooks
• Record sales, purchases, expenses, and journal entries
• Perform weekly bank reconciliation
• Maintain vendor and customer ledgers
• Track receivables and payables
• Close monthly books by the 5th of each month
• Prepare basic monthly P&L for internal review
• Prepare and file GSTR-1 and GSTR-3B
• Perform ITC reconciliation (2A / 2B)
• Maintain GST working sheets
• Track GST payable and ensure timely deposit
• Deduct and deposit TDS under applicable sections
• File quarterly TDS returns (24Q, 26Q)
• Download and issue Form 16 / 16A
• Maintain TDS register
• Process monthly payroll deductions
• File PF returns through the EPFO portal
• File ESI returns through the ESIC portal
• Generate challans and ensure timely payments
• Maintain employee compliance records
• Maintain vendor payment tracker
• Verify invoice approvals
• Create and send invoices to clients
• Prepare payment summary sheet
• Execute NEFT / RTGS payments via bank portal as per approval
• Download and maintain UTR confirmations
• Operate without independent payment approval authority

Explore Accountant/Finance Specialist at Marrina Decisions. Review requirements and application details.

Accountant/Finance Specialist

Marketing Operations

• Design and manage lifecycle marketing programs supporting lead generation, activation, and engagement
• Build and optimize automated marketing campaigns across multiple channels
• Develop lifecycle workflows to improve lead conversion, customer engagement, and retention
• Implement segmentation and personalization strategies
• Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
• Ensure proper Salesforce CRM integration and data flow
• Maintain and optimize lead management, lead routing, and lifecycle models
• Implement automation processes that improve marketing efficiency and scalability
• Build and maintain marketing dashboards and reporting frameworks
• Monitor campaign performance and key engagement metrics
• Provide data-driven recommendations to marketing and leadership teams
• Ensure data quality and governance across marketing systems
• Collaborate with marketing, sales, product, and analytics teams
• Translate business requirements into scalable marketing automation solutions
• Support enterprise client marketing initiatives and operational programs
• Provide strategic input to improve marketing processes and campaign performance

Explore Senior Marketing Operations Lead – Lifecycle & Automation at Marrina Decisions. Review requirements and application details.

Senior Marketing Operations Lead – Lifecycle & Automation

Marketing

• Build programs and manage systems required to generate consistent inbound lead traffic
• Utilize Marketo or MAP features to load the top of the funnel
• Manage Salesforce integration
• Apply Marketo and Salesforce best practices collaboratively and hands-on
• Review program requirements and identify optimization areas
• Update progress on email marketing campaigns and programs
• Partner with marketing and technical teams to provide data-driven solutions and recommendations
• Maintain data health and quality across large data sets
• Monitor key performance metrics and dashboards and alert leadership when action is required
• Manage lead quality, lead scoring, and lead routing in Marketo
• Assess ad hoc analytics requests and determine the best approach and supporting team members
• Advise marketing operations on data requirements for analysis
• Visualize data findings to resonate with stakeholders and highlight implications

Explore Senior Marketing Automation Consultant at Marrina Decisions. Review requirements and application details.

Senior Marketing Automation Consultant

• Manage global industry marketing campaigns
• Manage customer engagement and communication for the Company for Startups Program
• Partner with outside agencies and internal stakeholders to develop campaigns
• Develop paid media, email marketing, event marketing, and sales enablement campaigns
• Build customer engagement and communication programs, including in-person and virtual events, workshops, annual conferences, awards programs, onboarding, and ongoing nurture campaigns
• Develop customer advocacy and loyalty through storytelling, testimonials, and referral programs
• Monitor and measure program success
• Report data-driven insights and use insights to enhance strategy
• Manage priorities, deadlines, budgets, and multiple simultaneous projects through completion
• Present project status, insights, and learnings to all levels of management

Explore Lifecycle Marketing Manager at Marrina Decisions. Review requirements and application details.

Lifecycle Marketing Manager

Backend Engineer

• Maintain and enhance backend services powering the SaaS platform
• Ensure uptime, scalability, and performance of APIs handling campaign generation, template storage, and credit-based billing
• Optimize MongoDB queries, indexes, and caching strategies for high-performance APIs
• Implement and manage Redis, job queues, and asynchronous workflows
• Monitor and maintain AWS infrastructure: EC2, S3, CloudWatch, Lambda, SES
• Implement security best practices, including API authentication, rate-limiting, GDPR compliance, and email data handling
• Maintain API versioning and documentation using OpenAPI/Swagger
• Write unit and integration tests to ensure code quality and reliability
• Debug and resolve complex production issues efficiently

Explore Backend Engineer – SaaS platform at Marrina Decisions. Review requirements and application details.

Backend Engineer – SaaS platform

• Build programs and manage systems that generate consistent inbound lead traffic
• Utilize Marketo or a marketing automation platform to maximize top-of-funnel activity
• Manage Salesforce integration with marketing automation systems
• Review program requirements and identify optimization opportunities
• Update progress on email marketing campaigns and programs
• Partner with marketing and technical teams to provide data-driven solutions and recommendations
• Manage lead quality, lead scoring, and lead routing in Marketo
• Monitor key performance metrics and dashboards, escalating when action is required
• Assess ad hoc analytics project requests and determine appropriate approaches and team members
• Advise marketing operations on data requirements for desired analysis
• Visualize data findings to resonate with stakeholders and highlight implications

• Build programs and manage systems that generate consistent inbound lead traffic
• Utilize Marketo or MAP features to load the top of the funnel
• Manage Salesforce integration
• Apply Marketo and Salesforce best practices
• Manage lead management, lead routing, and lifecycle management
• Develop strategic, optimized, and scalable marketing technology approaches
• Review program requirements and identify optimization areas
• Update progress on email marketing campaigns and programs
• Partner with marketing and technical teams to provide data-driven solutions and recommendations
• Manage large datasets and maintain data health and quality
• Monitor key performance metrics and dashboards and flag leadership when action is required
• Manage lead quality, lead scoring, and lead routing in Marketo
• Assess ad hoc analytics project requests and determine appropriate approaches and team members
• Advise marketing operations on data requirements for desired analysis
• Visualize data findings to resonate with stakeholders and highlight implications

Sales

• Lead the sales function and drive business growth
• Acquire and close new business deals
• Manage key partnerships and build a partner ecosystem
• Set sales strategies and develop comprehensive sales plans
• Build a robust sales pipeline through identification and prospecting
• Understand client business challenges and position services as solutions
• Achieve and exceed sales quotas and targets
• Create go-to-market strategies and co-branded offerings with partners
• Optimize the sales process from prospecting through deal closure
• Collaborate with marketing, operations, and other cross-functional teams
• Monitor industry trends, competitors, and market opportunities
• Track sales metrics and provide performance updates and forecasts to senior leadership

Explore Sales Director at Marrina Decisions. Review requirements and application details.

Sales Director

Business Development Rep

• Process quality leads
• Follow up on inbound email and telephone inquiries
• Actively source new sales opportunities through email, LinkedIn, and cold calling
• Assess or create opportunities for NB’s Products
• Qualify prospects and systematically introduce Sales for further engagement
• Seed ideas and tell product stories to potential customers
• Research market trends and competitors
• Develop in-depth knowledge of product features and benefits
• Update the CRM system regularly
• Use virtual meetings to build relationships with new customers
• Achieve business goals in a quick sales cycle environment

Explore Business Development Representative at Marrina Decisions. Review requirements and application details.

Business Development Representative

• Build programs and manage systems required to generate consistent inbound lead traffic
• Utilize Marketo or MAP features to load the top of the funnel
• Manage SFDC integration
• Apply Marketo and SFDC best practices
• Review program requirements and identify optimization areas
• Update progress on email marketing campaigns and programs
• Partner with marketing and technical teams to provide data-driven solutions and recommendations
• Manage large datasets and maintain data health and quality
• Monitor key performance metrics and dashboards, flagging leadership when action is required
• Manage lead quality, lead scoring, and lead routing in Marketo
• Assess ad hoc analytics project requests and determine the best approach and supporting team members
• Advise marketing operations on data requirements for desired analysis
• Visualize data findings to resonate with stakeholders and highlight implications

• Design and manage lifecycle marketing programs that support lead generation, activation, and engagement
• Build and optimize automated marketing campaigns across multiple channels
• Develop lifecycle workflows that improve lead conversion, customer engagement, and retention
• Implement segmentation and personalization strategies to improve campaign performance
• Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
• Ensure proper Salesforce CRM integration and data flow
• Maintain and optimize lead management, lead routing, and lifecycle models
• Implement automation processes that improve marketing efficiency and scalability
• Build and maintain marketing dashboards and reporting frameworks
• Monitor campaign performance and key engagement metrics
• Partner with marketing and leadership teams to provide data-driven recommendations
• Ensure strong data quality and governance across marketing systems
• Work closely with cross-functional teams including marketing, sales, product, and analytics
• Translate business requirements into scalable marketing automation solutions
• Support enterprise client marketing initiatives and operational programs
• Provide strategic input to improve marketing processes and campaign performance

Explore Senior Marketing Operations Lead – Lifecycle, Automation at Marrina Decisions. Review requirements and application details.

Senior Marketing Operations Lead – Lifecycle, Automation

• Build programs and manage systems required to generate consistent inbound lead traffic
• Utilize Marketo or MAP features to load the top of the funnel
• Manage Salesforce integration
• Collaborate with multiple groups and manage expectations
• Apply Marketo and SFDC best practices
• Review program requirements and identify optimization areas
• Update progress on email marketing campaigns and programs
• Partner with marketing and technical teams to provide data-driven solutions and recommendations
• Manage lead quality, lead scoring, and lead routing in Marketo
• Monitor key performance metrics and dashboards, escalating when action is required
• Assess ad hoc analytics project requests and determine the best approach and team members
• Advise marketing operations on data requirements for analysis
• Visualize data findings for stakeholders and highlight implications

Operations

• Develop and execute a comprehensive strategy for augmenting the SDR team
• Partner with internal teams and external agencies to refine processes, enhance workflows, and implement best practices
• Align SDR and marketing strategies with revenue goals
• Optimize lead generation, pipeline acceleration, and sales enablement efforts
• Improve SDR team efficiency and effectiveness with sales, marketing, and operational teams
• Establish standardized processes for tracking and measuring SDR and marketing performance
• Drive data-driven decision-making across teams
• Bridge marketing, sales, and leadership teams to deliver integrated growth strategies
• Analyze performance metrics, market trends, and business insights
• Monitor and report on SDR team performance
• Develop data-driven recommendations to improve productivity, conversion rates, and revenue impact
• Identify and leverage new tools, technologies, and methodologies
• Track industry trends, competitive analysis, and emerging best practices
• Test, learn, and iterate on strategies to optimize efficiency and effectiveness

Explore Strategy & Operations Manager at Marrina Decisions. Review requirements and application details.

Strategy & Operations Manager

• Build marketing programs and manage systems required to generate consistent inbound lead traffic
• Utilize Marketo features to load the top of the funnel
• Manage Marketo and Salesforce integration
• Review program requirements and identify optimization areas
• Update progress on email marketing campaigns and programs
• Partner with marketing and technical teams to provide data-driven solutions and recommendations
• Manage lead quality, lead scoring, and lead routing in Marketo
• Monitor key performance metrics and dashboards, flagging leadership when action is required
• Assess ad hoc analytics project requests and determine the best approach and supporting team members
• Advise marketing operations functions on data requirements for analysis
• Visualize data findings to resonate with stakeholders and highlight implications
• Apply strategic approaches focused on optimization and scalability of marketing technologies

Explore Marketing Operations Manager – Marketo at Marrina Decisions. Review requirements and application details.

Marketing Operations Manager – Marketo

• Build programs and manage systems required to generate consistent inbound lead traffic
• Utilize Marketo or MAP features to load the top of the funnel
• Manage SFDC integration
• Collaborate with teams and manage expectations across multiple groups
• Apply Marketo and SFDC best practices
• Review program requirements and identify optimization areas
• Update progress on email marketing campaigns and programs
• Partner with marketing and technical teams to provide data-driven solutions and recommendations
• Manage lead quality, lead scoring, and lead routing in Marketo
• Monitor key performance metrics and dashboards; alert leadership when action is required
• Assess ad hoc analytics project requests and determine the best approach and supporting team members
• Advise marketing operations on data requirements for desired analysis
• Visualize data findings to resonate with stakeholders and highlight implications