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Regional Marketing Program Manager, EMEA – Western Europe
Marrina Decisions. Plan, coordinate, and execute regional marketing events across Western Europe, including customer events, partner roadshows, and virtual webinars .
About the role
Key responsibilities & impact- Plan, coordinate, and execute regional marketing events across Western Europe, including customer events, partner roadshows, and virtual webinars
- Manage end-to-end event logistics, including webinar platform setup, venue coordination, vendor management, and budget tracking
- Develop task lists and timelines for event execution
- Coordinate co-marketing initiatives, joint events, and shared webinars with regional partners
- Communicate with prospective customers and VIPs before, during, and after events
- Align with regional sales to track, score, and hand off event attendees for follow-up
- Write copy for event registration landing pages, social media posts, and webinar abstracts
- Adapt global marketing messaging for a B2B Western European mapping/geospatial technology audience
- Lead regional email campaigns, pre-event reminders, and post-event nurture sequences
- Build, test, deploy, and optimize marketing emails for registrations, open rates, and conversions
Requirements
What you’ll need- 3–5 years of experience in B2B marketing, specifically event marketing, field marketing, or program management
- Previous experience or strong understanding of B2B SaaS, mapping technology, GIS, or location intelligence space highly preferred
- Proven track record managing virtual webinars (e.g., Zoom, ON24) and in-person events or trade shows
- Excellent copywriting skills for technical B2B concepts and event promotions/emails
- Hands-on experience with marketing metrics and pulling and analyzing reports
- Exceptional organizational and task-management skills
- Comfortable leading calls with external partners and presenting plans to internal stakeholders
- Ability to work autonomously in a remote or hybrid environment across Western European time zones
- Fluent in English, written and spoken
- Fluency in an additional Western European language such as German or French is a strong plus
Benefits
Comp & perks- Remote work arrangement
- Ability to work in a remote or hybrid environment
- Full-time employment