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Senior Marketing Automation Consultant
Marrina Decisions. Build programs and manage systems required to generate consistent inbound lead traffic .
Tech Stack
Tools & technologiesSFDC
About the role
Key responsibilities & impact- Build programs and manage systems required to generate consistent inbound lead traffic
- Utilize Marketo or MAP features to load the top of the funnel
- Manage SFDC integration
- Collaborate with teams and manage expectations across multiple groups
- Apply Marketo and SFDC best practices
- Review program requirements and identify optimization areas
- Update progress on email marketing campaigns and programs
- Partner with marketing and technical teams to provide data-driven solutions and recommendations
- Manage lead quality, lead scoring, and lead routing in Marketo
- Monitor key performance metrics and dashboards; alert leadership when action is required
- Assess ad hoc analytics project requests and determine the best approach and supporting team members
- Advise marketing operations on data requirements for desired analysis
- Visualize data findings to resonate with stakeholders and highlight implications
Requirements
What you’ll need- Must be a U.S. Citizen or able to work in the US without corporate sponsorship
- Expert in building programs and managing systems required to generate consistent inbound lead traffic
- Proficiency with Marketo or MAP and Salesforce (SFDC) integration
- Excellent understanding of Lead Management, Lead Routing, and Life-cycle Management
- Strategic approach to optimization and scalability in marketing technologies
- Ability to manage large sets of data while maintaining data health and quality
- Ability to work in a fast-paced, matrixed organization
- Program and project management skills
- 3–5 years of Marketo/MAP experience
- 2–3 years of Salesforce experience
- Self-motivated, passionate about Marketing Automation, and interested in learning and growing
- Team player
- Hands-on experience with dashboards and reporting
- Ability to create executive-review presentations
- Lead nurturing and lead scoring experience good to have
Benefits
Comp & perks- Health Benefits
- Paid Vacation
- Paid Holidays
- Paid Sick Time
- Ongoing Training programs and opportunity to learn and grow in this MarTech world
- May be eligible for performance bonuses
- Comprehensive benefits package