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Senior Marketing Automation Consultant
Marrina Decisions. Build programs and manage systems required to generate consistent inbound lead traffic .
Tech Stack
Tools & technologiesSFDC
About the role
Key responsibilities & impact- Build programs and manage systems required to generate consistent inbound lead traffic
- Utilize Marketo or MAP features to load the top of the funnel
- Manage SFDC integration
- Apply Marketo and SFDC best practices
- Review program requirements and identify optimization areas
- Update progress on email marketing campaigns and programs
- Partner with marketing and technical teams to provide data-driven solutions and recommendations
- Manage large datasets and maintain data health and quality
- Monitor key performance metrics and dashboards, flagging leadership when action is required
- Manage lead quality, lead scoring, and lead routing in Marketo
- Assess ad hoc analytics project requests and determine the best approach and supporting team members
- Advise marketing operations on data requirements for desired analysis
- Visualize data findings to resonate with stakeholders and highlight implications
Requirements
What you’ll need- Must be a U.S. Citizen or able to work in the US without corporate sponsorship
- 3-5 years of Marketo/MAP experience
- 2-3 years of Salesforce experience
- Hands-on experience with dashboards and reporting
- Program and project management skills
- Experience with lead management, lead routing, and life-cycle management
- Experience managing large sets of data and maintaining data health and quality
- Ability to create executive-review slides
- Ability to work in a fast-paced, matrixed organization
- Self-motivated and passionate about Marketing Automation
- Team player
- Lead nurturing and lead scoring experience preferred/good to have
Benefits
Comp & perks- Health Benefits
- Paid Vacation
- Paid Holidays
- Paid Sick Time
- Ongoing Training programs
- Opportunity to learn and grow in this MarTech world
- Performance bonuses
- Comprehensive benefits package