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Senior Marketing Operations Lead – Lifecycle, Automation
Marrina Decisions. Design and manage lifecycle marketing programs that support lead generation, activation, and engagement .
About the role
Key responsibilities & impact- Design and manage lifecycle marketing programs that support lead generation, activation, and engagement
- Build and optimize automated marketing campaigns across multiple channels
- Develop lifecycle workflows that improve lead conversion, customer engagement, and retention
- Implement segmentation and personalization strategies to improve campaign performance
- Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
- Ensure proper Salesforce CRM integration and data flow
- Maintain and optimize lead management, lead routing, and lifecycle models
- Implement automation processes that improve marketing efficiency and scalability
- Build and maintain marketing dashboards and reporting frameworks
- Monitor campaign performance and key engagement metrics
- Partner with marketing and leadership teams to provide data-driven recommendations
- Ensure strong data quality and governance across marketing systems
- Work closely with cross-functional teams including marketing, sales, product, and analytics
- Translate business requirements into scalable marketing automation solutions
- Support enterprise client marketing initiatives and operational programs
- Provide strategic input to improve marketing processes and campaign performance
Requirements
What you’ll need- 7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing
- Strong expertise with marketing automation platforms (HubSpot, or similar)
- Experience working with Salesforce CRM and marketing system integrations
- Experience building lead management and lifecycle marketing frameworks
- Strong analytical skills and experience with marketing performance reporting
- Ability to manage complex marketing programs in a fast-paced environment
- Excellent communication and collaboration skills
- Candidates must be U.S. Citizens or authorized to work in the United States without corporate sponsorship
- Experience supporting enterprise marketing teams or agency clients
- Experience working in SaaS, technology, or subscription-based businesses
- Familiarity with AI-driven marketing tools and personalization platforms
- Experience designing scalable marketing automation frameworks
Benefits
Comp & perks- Health Benefits
- Paid Vacation
- Paid Holidays
- Paid Sick Time
- Opportunity to work with innovative enterprise clients and leading technologies in the MarTech ecosystem