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Marrina Decisions

Senior Marketing Operations Lead – Lifecycle & Automation

Marrina Decisions

. Design and manage lifecycle marketing programs supporting lead generation, activation, and engagement .

Posted 10/15/2026full-timeRemote • Illinois • United StatesSenior💰 $100,000 - $120,000 per yearWebsite

About the role

Key responsibilities & impact
  • Design and manage lifecycle marketing programs supporting lead generation, activation, and engagement
  • Build and optimize automated marketing campaigns across multiple channels
  • Develop lifecycle workflows to improve lead conversion, customer engagement, and retention
  • Implement segmentation and personalization strategies
  • Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
  • Ensure proper Salesforce CRM integration and data flow
  • Maintain and optimize lead management, lead routing, and lifecycle models
  • Implement automation processes that improve marketing efficiency and scalability
  • Build and maintain marketing dashboards and reporting frameworks
  • Monitor campaign performance and key engagement metrics
  • Provide data-driven recommendations to marketing and leadership teams
  • Ensure data quality and governance across marketing systems
  • Collaborate with marketing, sales, product, and analytics teams
  • Translate business requirements into scalable marketing automation solutions
  • Support enterprise client marketing initiatives and operational programs
  • Provide strategic input to improve marketing processes and campaign performance

Requirements

What you’ll need
  • 7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing
  • Strong expertise with marketing automation platforms (HubSpot, or similar)
  • Experience working with Salesforce CRM and marketing system integrations
  • Experience building lead management and lifecycle marketing frameworks
  • Strong analytical skills and experience with marketing performance reporting
  • Ability to manage complex marketing programs in a fast-paced environment
  • Excellent communication and collaboration skills
  • Candidates must be U.S. Citizens or authorized to work in the United States without corporate sponsorship
  • Experience supporting enterprise marketing teams or agency clients
  • Experience working in SaaS, technology, or subscription-based businesses
  • Familiarity with AI-driven marketing tools and personalization platforms
  • Experience designing scalable marketing automation frameworks

Benefits

Comp & perks
  • Health Benefits
  • Paid Vacation
  • Paid Holidays
  • Paid Sick Time
  • Opportunity to work with innovative enterprise clients and leading technologies in the MarTech ecosystem