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About the role
Key responsibilities & impact- Manage business development and commercial execution for Pinduoduo and designated emerging channels.
- Drive sustainable sales growth, profitability, and market share through Joint Business Planning, customer collaboration, portfolio management, and cross-functional execution.
- Support Mars' digital commerce strategy by identifying growth opportunities, optimizing channel performance, and enhancing consumer engagement.
- Manage assigned customer and channel business to deliver sales, gross margin, and other key business targets.
- Develop and execute annual, quarterly, and monthly business plans and ensure JBP implementation.
- Monitor business performance, identify growth opportunities and risks, and drive corrective actions.
- Lead demand forecasting and collaborate with supply chain teams to support healthy inventory and service levels.
- Use business analysis and performance diagnostics to identify drivers of sales, conversion, and consumer growth.
- Build and maintain relationships with customers and platform stakeholders.
- Secure and leverage platform resources to improve business performance and consumer reach.
- Plan, negotiate, and execute promotional activities and key commercial initiatives.
- Develop channel strategies based on platform dynamics, shopper insights, and market trends.
- Manage trade investments, promotional budgets, and retail media spending to maximize ROI.
- Monitor pricing, competitive activity, and channel performance.
- Balance sales growth, profitability, and brand equity objectives.
- Develop channel assortment strategies and optimize portfolio performance.
- Drive new product launch execution and channel-specific assortment plans.
- Explore emerging channels and new business opportunities.
- Contribute to channel incubation projects and scalable growth initiatives.
- Partner with Marketing, Supply Chain, Finance, Demand Planning, and Digital Commerce teams.
- Ensure strong digital shelf execution and a high-quality consumer experience.
- Support business reviews, performance reporting, and management updates.
Requirements
What you’ll need- Bachelor's degree or above.
- 2~5 years of experience in ecommerce, customer management, sales, or related commercial roles.
- Experience managing Pinduoduo or other major ecommerce platform business is preferred.
- FMCG, retail, consumer goods, or related industry experience is preferred.
- Strong analytical, commercial, and problem-solving skills.
- Effective stakeholder management, communication, and influencing capabilities.
- Results-oriented with strong project management and cross-functional collaboration skills.